Cyclists are sometimes difficult to spot, but there’s no way you’ll be able to miss somebody wearing one of these bicycle helmets. After all, how many human LEGO figurines do you see on the roads every day? We’re guessing not many.

The awesome product design was the brainchild of Simon Higby and Clara Prior, two employees from the Stockholm and Copenhagen offices of worldwide advertising agency DDB. Given that 44% of children surveyed don’t wear a helmet while riding a bike, they wanted to come up with a road safety compliant design that kids would want to wear without being forced. And who wouldn’t want to be a LEGO character? The project was part of Higby’s MBA thesis, and the pair enlisted the help of Danish design company MOEF who created the prototype of the LEGO helmet last year. Watch the video below to see just how they made it. Sadly the LEGO hair helmet is not a thing yet, but we’re crossing our fingers that it will be soon.

More info: Twitter | MOEF

Image credits: MOEF

Image credits: MOEF

Image credits: MOEF

Image credits: MOEF

Image credits: MOEF

Image credits: MOEF

We tried it on a real person in PS, and it looks really great!

Image credits: Tom Shaw

Watch the video below for more info: