IKEA Surprises Visitors By Recreating Syrian Home Inside Their Store
Customers of the IKEA store in Slependen, Norway, went in to find inspiration for their homes, but what they actually found was one of the most powerful awareness campaigns that highlights the horrible living conditions of Syrian refugees.
Working with Norwegian Red Cross and an advertising agency POL, IKEA has installed a model Syrian home inside the store. The home is actually a replica of the one in Damascus, Syria that belongs to a woman named Rana, and her family of nine. The walk-through installation is called “25 m2 of Syria” as the whole house, inhabited by 10 people, fits inside 25 square meters. “When we had to flee to this area to find safety, we did not have enough money to rent a better place. We have no money to buy mattresses and blankets, or clothes for the children,” Rana told the Red Cross team.
The house also features the recognizable IKEA posters, yet this time instead of product descriptions visitors see the stories of Syrians who deal with daily shortages of the basic needs like food, water, and medical supplies. Every price tag also features a clear call to action with a text-based donate link for visitors who want to contribute to the cause.
More info: TV-aksjonen | Norwegian Red Cross (h/t)
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Share on FacebookUnfortunately, most of the times,we only react and help others when we are confronted with this Kind of explicit campaigns. Well done, IKEA.
Still beats many of our veterans living in cardboard boxes or on the street with just a sleeping bag.
Good thing you avoid confrontation of suffering by comparing one thing you've seen with something else.
Load More Replies...IKEA is run by humans and Syrian refuges are human.
Load More Replies...The fact actually worse than that Even these walls can not protect people Of missiles and bombs Syrian regime and Russia, Hezbollah and Iran.
Too bad the women and children still live like that, only the men came running out like the dogs they are.
Did I say Ikea was Norwegian? No.....I did not. However, they are both Scandinavian, and I am 1/2 Swedish and 1/2 Norwegian so in otherwords, you are just a rude a*s that is saying I am 1/2 right!
Wait... Isn't this one of the countries that took in thousands of refugees only to have them try to impose sheria (sp?) Law on the native born women on Norway?
Ikea is Swedish not Norwegian if your going to make bollocks up get your facts straight
Load More Replies...Bravo, IKEA!!!!!!!! Why not put one in every IKEA store? Reading about something alone is sometimes insufficient to evoke full emotion or response, a physical experience takes it to a whole other level, similar to visiting a stellar painting in a museum, like the Mona Lisa in the Louvre or Van Gogh's Starry Night at MOMA.
I wonder if people will start to perceive Syria as a 3rd world country through this though. This is what a house would look like in any country going through a civil war although Syria's war is bigger than just a civil war. My home in Syria is not in Damascus and is comparable to my home in Britain.
They forgot one thing. The area where the Syrians are making bombs to kill us with. Get real. 60% of the world lives like this and do we let them in to the US? No we do not. They need assistance, not free immigration. Not if we want a nation anyway.
I feel like there are plenty of folks in the US that we should rescue out of hovels before we focus any more resources outside our borders
If you stop bombing this country's to dust you wouldn't have to rebuild them.
Load More Replies...Unfortunately, most of the times,we only react and help others when we are confronted with this Kind of explicit campaigns. Well done, IKEA.
Still beats many of our veterans living in cardboard boxes or on the street with just a sleeping bag.
Good thing you avoid confrontation of suffering by comparing one thing you've seen with something else.
Load More Replies...IKEA is run by humans and Syrian refuges are human.
Load More Replies...The fact actually worse than that Even these walls can not protect people Of missiles and bombs Syrian regime and Russia, Hezbollah and Iran.
Too bad the women and children still live like that, only the men came running out like the dogs they are.
Did I say Ikea was Norwegian? No.....I did not. However, they are both Scandinavian, and I am 1/2 Swedish and 1/2 Norwegian so in otherwords, you are just a rude a*s that is saying I am 1/2 right!
Wait... Isn't this one of the countries that took in thousands of refugees only to have them try to impose sheria (sp?) Law on the native born women on Norway?
Ikea is Swedish not Norwegian if your going to make bollocks up get your facts straight
Load More Replies...Bravo, IKEA!!!!!!!! Why not put one in every IKEA store? Reading about something alone is sometimes insufficient to evoke full emotion or response, a physical experience takes it to a whole other level, similar to visiting a stellar painting in a museum, like the Mona Lisa in the Louvre or Van Gogh's Starry Night at MOMA.
I wonder if people will start to perceive Syria as a 3rd world country through this though. This is what a house would look like in any country going through a civil war although Syria's war is bigger than just a civil war. My home in Syria is not in Damascus and is comparable to my home in Britain.
They forgot one thing. The area where the Syrians are making bombs to kill us with. Get real. 60% of the world lives like this and do we let them in to the US? No we do not. They need assistance, not free immigration. Not if we want a nation anyway.
I feel like there are plenty of folks in the US that we should rescue out of hovels before we focus any more resources outside our borders
If you stop bombing this country's to dust you wouldn't have to rebuild them.
Load More Replies...
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