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IKEA first started selling Blåhaj (Blaha) a few years ago, but was recently convinced to relaunch the plush shark after fans petitioned for its comeback. Since then, the friendly-looking toy has appeared in countless social media posts, and some have even created separate Instagram accounts for their plushy pal.
But the Swedish furniture brand had more plans for Blåhaj.
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The toy just became a part of its Let's Play! campaign. Allow me to elaborate. Highlighting that a home can also be a playground, IKEA is spending nearly two months showing that everyone can build play into each day and it can be "as easy as, well, child's play!" Naturally, the beloved Blåhaj got an important role in the campaign.
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"Instead of a single kids play area, we’ve sprinkled our stores with several special children’s activities during Let’s play!" IKEA wrote in a statement. "One of them is Shark Trails, a fun treasure hunt in which our BLÅHAJ soft toy – and limited-edition baby shark version – are hidden all over the store. So grab a map and pop a mark on it each time you spot one of these iconic plush toys."
Wanting to become a part of this, clients have been joining in the fun as well. People are rearranging the plushies at IKEA stores, making their shelf lives much more interesting.
#3
My Gustafsson 6 years ago
Yeah! I also like to hang in a coat-hanger with my evening dress on..
Bubblegum Witch 6 years ago
The second one is so dramatic, it's like when you're almost done with your food and realize you forgot an important ingredient.
#6
Jacob-Becca Gizmo the Squirrel 6 years ago
Is that shark fishing for that human stick figure thing?
#9
Jacob-Becca Gizmo the Squirrel 6 years ago
The eyes say it all. This shark deserves this drink.
#11
#20
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What do you think ?
NCC~1701 6 years ago
DO NOT DO THAT!! IKEA is a maze. Once you go in, you can never find your way out. 😂
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Helena R 6 years ago
My 3year old always tucks the ikea stuffed animals up in bed whenever we've visited too
DC 6 years ago
That's actually really funny. When I was in school, we used to go to an Ikea nearby, find a cup somewhere in those example-romms and went to free refill with them. Not because we had to, or to p**s someone off, just because we thought it was funny. Was, kinda, but a bit childish, too.
Spikey Bunny 6 years ago
Those plushy rats are sooooo adorable! My daughter has one.
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Maureen Heartwood 6 years ago
It's not a translation. It's a pronunciation guide.
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Dippin Dot 6 years ago
I was just there on Sunday and noticed some sharks around, but didn't think anything of it. I wish I had known and I would have made it a treasure hunt for my son and me!
Louise Cowling 6 years ago
I found this to be funnier than I expected. The shark fishing for humans ... hands down takes the cake! Hilarious! Loved it.
Karen Vidrio-Aguirre 6 years ago
you know...I wonder what the manufacturer of these plushies might think..."10,000 sharks MUST BE DONE TODAY STEVE!!!" *works furiously* "HE'S NOT PLUSHY ENOUGH!" *throws shark in Steve's face*
Isabella 6 years ago
Any ikea around the world <3 there was even official mailing to employees about the company approving Shakr Adventures <3 Sweden is doing PR right way :D
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Kaiserfranzgirl 6 years ago
They have lovely soft toys and great value - they also have dolphins and whales https://www.ikea.com/gb/en/cat/soft-toys-18740/?sort=priceAsc
NCC~1701 6 years ago
DO NOT DO THAT!! IKEA is a maze. Once you go in, you can never find your way out. 😂
Load More Replies... Helena R 6 years ago
My 3year old always tucks the ikea stuffed animals up in bed whenever we've visited too
DC 6 years ago
That's actually really funny. When I was in school, we used to go to an Ikea nearby, find a cup somewhere in those example-romms and went to free refill with them. Not because we had to, or to p**s someone off, just because we thought it was funny. Was, kinda, but a bit childish, too.
Spikey Bunny 6 years ago
Those plushy rats are sooooo adorable! My daughter has one.
Load More Replies... Maureen Heartwood 6 years ago
It's not a translation. It's a pronunciation guide.
Load More Replies... Dippin Dot 6 years ago
I was just there on Sunday and noticed some sharks around, but didn't think anything of it. I wish I had known and I would have made it a treasure hunt for my son and me!
Louise Cowling 6 years ago
I found this to be funnier than I expected. The shark fishing for humans ... hands down takes the cake! Hilarious! Loved it.
Karen Vidrio-Aguirre 6 years ago
you know...I wonder what the manufacturer of these plushies might think..."10,000 sharks MUST BE DONE TODAY STEVE!!!" *works furiously* "HE'S NOT PLUSHY ENOUGH!" *throws shark in Steve's face*
Isabella 6 years ago
Any ikea around the world <3 there was even official mailing to employees about the company approving Shakr Adventures <3 Sweden is doing PR right way :D
Load More Replies... Kaiserfranzgirl 6 years ago
They have lovely soft toys and great value - they also have dolphins and whales https://www.ikea.com/gb/en/cat/soft-toys-18740/?sort=priceAsc
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