For those of you that don’t know, pricey fashion brand Balenciaga recently released a new bag. Worth $2,145. But that’s not the funniest part. No. The funniest part is that it bears a striking resemblance to another bag, namely IKEA’s iconic Frakta tote bag. You know, the big blue durable one that costs 99 cents.

Needless to say, the internet had a good laugh about the whole thing, but now IKEA has also joined in the fun by mocking Balenciaga’s new bag in their own special way. Enlisting the help of ACNE, a Stockholm-based Swedish creative agency, the furniture giant has released a hilarious advert that helps people to differentiate between IKEA’s original Frakta and Balenciaga’s expensive impostor. See for yourself below.

Pricey fashion brand Balenciaga recently released a new bag worth $2,145

The only problem is that, well, it looks a lot like IKEA’s iconic Frakta tote bag

You know, the big blue one that costs 99 cents

Image credits: COURTESY OF BARNEYS NEW YORK

The internet had a good laugh about it, but now IKEA has also joined the fun

Image credits: acnecollective

They made an ad designed to help people differentiate their bag from Balenciaga’s expensive impostor

Image credits: Ikea

And as you can see, it’s pretty funny

Image credits: acnecollective

The advert was designed in collaboration with Swedish agency ACNE

Image credits: Ikea

Which one do you prefer?

Image credits: ikeasverige

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