Get Premium
Dark mode theme is available exclusively for premium users. Learn more about the benefits of subscribing.
No fees, cancel anytime.
Dark Mode 
No fees, cancel anytime 
then open in external browser
and click "Open in External Browser" 
User submission
105K
IKEA Responds To Balenciaga’s $2,145 Bag That Looks Exactly Like IKEA’s 99-Cent Tote Bag, And It’s Hilarious
For those of you that don’t know, pricey fashion brand Balenciaga recently released a new bag. Worth $2,145. But that’s not the funniest part. No. The funniest part is that it bears a striking resemblance to another bag, namely IKEA’s iconic Frakta tote bag. You know, the big blue durable one that costs 99 cents.
Needless to say, the internet had a good laugh about the whole thing, but now IKEA has also joined in the fun by mocking Balenciaga’s new bag in their own special way. Enlisting the help of ACNE, a Stockholm-based Swedish creative agency, the furniture giant has released a hilarious advert that helps people to differentiate between IKEA’s original Frakta and Balenciaga’s expensive impostor. See for yourself below.
RELATED:
Pricey fashion brand Balenciaga recently released a new bag worth $2,145
The only problem is that, well, it looks a lot like IKEA’s iconic Frakta tote bag
You know, the big blue one that costs 99 cents
Image credits: COURTESY OF BARNEYS NEW YORK
The internet had a good laugh about it, but now IKEA has also joined the fun
Image credits: acnecollective
They made an ad designed to help people differentiate their bag from Balenciaga’s expensive impostor
Image credits: Ikea
And as you can see, it’s pretty funny
Image credits: acnecollective
The advert was designed in collaboration with Swedish agency ACNE
Image credits: Ikea
Which one do you prefer?
Image credits: ikeasverige
2Mviews
Share on FacebookExplore more of these tags
What do you think ?
Lua boots 8 years ago
Let's have a round of applause for IKEA :) well done!!! 2200 bucks for a Schtroumpfs bag??? wtf...
Veronica Niechajczyk 8 years ago
I'm tired, and I read that as: Let's have a round of applesauce for IKEA.
Load More Replies...
Nancy E 8 years ago
What idiot at Balenciaga thought up this blue bag ? Proves snobs will buy anything with a designer label
Aurelia Grey 8 years ago
Nancy E, I don't believe we're allowed to post things in the comment section here so.....Nordstrom is selling jeans, caked in mud, front and back, for men and women. Only 425.00 USD!!
Load More Replies...
Bridget Smith 8 years ago
But at least Ikea's bag want originally intended to look fashionable. It was just a cheap way to haul all your c**p cuz the regular reusable shopping bags are a joke. You need like 20 of them to do the job of 1 blue Ikea bag
Load More Replies...
Malgorzata Walkowska 8 years ago
OMG thanks to Balenciaga, Ikea got FREE, worlwide advertisment! hahahaha. well used the situation:)
person (i think) 8 years ago
My only hope is that Balenciaga is making these as an inside joke to see how many rich dofuses they can sell these to.
Jenny Jozwiak 8 years ago
For any douche who would actually buy this...I also recommend the Caked on Mud Jeans at Nordstrom's for $450. OR you could get yourself an IKEA bag for $.99 cents and use the remainder to give 7 children in India their sight for $300 a pop! Just saying.
Tango Delta 8 years ago
They do it because they know there are just enough dumb rich people that will buy it. It's just like the $3,700.00 blanket bag they have that looks like the bag a comforter set comes in.
Lua boots 8 years ago
Let's have a round of applause for IKEA :) well done!!! 2200 bucks for a Schtroumpfs bag??? wtf...
Veronica Niechajczyk 8 years ago
I'm tired, and I read that as: Let's have a round of applesauce for IKEA.
Load More Replies... Nancy E 8 years ago
What idiot at Balenciaga thought up this blue bag ? Proves snobs will buy anything with a designer label
Aurelia Grey 8 years ago
Nancy E, I don't believe we're allowed to post things in the comment section here so.....Nordstrom is selling jeans, caked in mud, front and back, for men and women. Only 425.00 USD!!
Load More Replies... Bridget Smith 8 years ago
But at least Ikea's bag want originally intended to look fashionable. It was just a cheap way to haul all your c**p cuz the regular reusable shopping bags are a joke. You need like 20 of them to do the job of 1 blue Ikea bag
Load More Replies... Malgorzata Walkowska 8 years ago
OMG thanks to Balenciaga, Ikea got FREE, worlwide advertisment! hahahaha. well used the situation:)
person (i think) 8 years ago
My only hope is that Balenciaga is making these as an inside joke to see how many rich dofuses they can sell these to.
Jenny Jozwiak 8 years ago
For any douche who would actually buy this...I also recommend the Caked on Mud Jeans at Nordstrom's for $450. OR you could get yourself an IKEA bag for $.99 cents and use the remainder to give 7 children in India their sight for $300 a pop! Just saying.
Tango Delta 8 years ago
They do it because they know there are just enough dumb rich people that will buy it. It's just like the $3,700.00 blanket bag they have that looks like the bag a comforter set comes in.
Related on Bored Panda
721
89