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IKEA Renames Products After Most Googled Relationship Problems (101 Pics)
Ikea has already solved our love problems with their witty instructions, but this time it's their products that are going to help us with our relationship problems.
Working together with a Swedish agency Åkestam Holst, IKEA has changed the names of their products to match the most frequently googled relationship problems in Sweden. Their recently launched “Retail Therapy” website pairs each problem with the product that might possibly solve the matter. For example, an easy answer to “My son plays too much computer games” seems to be a pair of scissors, while your snoring partner's problem might be simply solved by a single daybed. The idea is a part of IKEA's newest "Where Life Happens" campaign.
It’s not the first time Ikea surprises us with their brilliant ideas. Check out this powerful awareness campaign highlighting the horrible living conditions of Syrian refugees.
More info: ikearetailtherapy.com (h/t: designtaxi)
This post may include affiliate links.
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Samantha Rodriguez 9 years ago
True story: boy I babysit got one of these a week before his mom gave birth to his baby brother hahaha. To escape;)
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Lauren Mitchell 9 years ago
Our king size comforter was not big enough to cover both of us comfortably (our bodies raised it up too much I guess), causing us to fight. So I got my own blanket and we each have a different blanket for our sides. Works good.
IKEA has a history of addressing practical everyday challenges through inventive solutions, whether it's simplifying furniture assembly or creatively naming their products to tackle everyday issues.
Discover how IKEA's innovative products have consistently strived to enhance customer experiences by reading more about their breakthrough in making assembly a breeze with their latest furniture technology here.
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What do you think ?
Monkey D. Luffy 9 years ago
I've never shopped at this place before but this stuff seems expensive.
Sara Fina 9 years ago
Ikea has some mind-bogglingly cheap pieces (low quality but very much ok for the price), which are the ones that draw the crowds, the rest are not cheap, or even expensive (also, much greater quality). But the cheap ones are quite a few and pretty awesome, if you have a very low budget they're a life-saver.
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Victor Vakaras 9 years ago
I'd probably more than a little annoyed if I googled 'my partner annoys me" and the result is a desk with a separator.
Monkey D. Luffy 9 years ago
I've never shopped at this place before but this stuff seems expensive.
Sara Fina 9 years ago
Ikea has some mind-bogglingly cheap pieces (low quality but very much ok for the price), which are the ones that draw the crowds, the rest are not cheap, or even expensive (also, much greater quality). But the cheap ones are quite a few and pretty awesome, if you have a very low budget they're a life-saver.
Load More Replies... Victor Vakaras 9 years ago
I'd probably more than a little annoyed if I googled 'my partner annoys me" and the result is a desk with a separator.
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