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IKEA’s Genius Recipe Posters Make Cooking Effortless With A Simple Trick
IKEA’s mission on this Earth is to make everything simple and understandable, which comes in handy for those of us stumbling through life without a clue. While their furniture sometimes misses the mark, a series of recipes they’ve just released makes cooking look easier than Paint By Numbers, and we’re pretty sure we’ll never be able to follow a normal recipe again.
The Canadian branch of the Swedish furniture tycoon teamed up with Toronto-based marketing company Leo Burnett to create Cook This Page, an ingenious set of illustrated recipes which they unveiled at a recent IKEA Canada kitchen event. Each one displays drawings of the ingredients needed, and the prospective chef just has to fill in the blanks. The best part? They’re all printed on parchment paper using food-safe ink, so once everything is in place, the page can be rolled up and tossed in the oven. Seriously, does it get any lower-maintenance than that?
Cook This Page has yet to reach IKEA stores, but the concept is so brilliant that we suspect it might even replace the cookbook in due time! See it for yourself below, and let us know if you would attempt any of these scrumptious delights.
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See it all in action below, and get inspired to set foot in the kitchen for (probably) the first time in your life
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What do you think ?
Aunt Messy 8 years ago
This has to be one of the most brilliant marketing plans of the past decade. It was inspired. There are so many people who are terrified of even trying to cook that this could at least get them started. If people start out with recipes that are completely twit-proof, then can see it's not that difficult to cook without a net.
Susann Campbell 8 years ago
I gave you a point for using the words completely twit-proof. Made me stop and laugh. Thank you for that.
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A D 8 years ago
No way its gonna look like that when you unroll it. Somehow the lemons gets magically on top of a salmon and the sauce on pasta evenly distributes.
Iris Omri-Engler 8 years ago
Artistic license ;-) Anyway I honor the creative idea from IKEA. Way to discover the fun of cooking
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John L 8 years ago
Now we have a "Culinary Paint by the Numbers" for future chefs. Kool........I think. blink-5942...ad3f3d.gif 
lazy panda 8 years ago
How on gods green earth are those spices supposed to season anything when they're just placed in a little lump?
Susan Forbes 8 years ago
I think it's just for measuring, then presumably you sprinkle it on your food
Load More Replies...
Michalina Piotrowska 8 years ago
This is awesome and I do love it, but it will not teach anyone cooking :D It will certainly make life easier for young people starting life outside their parents' home :D
Aunt Messy 8 years ago
The point is that you're supposed to wrap everything in the paper. There's no reason you couldn't use them as templates on your own nonstick parchment, though.
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Halldora Landvik 8 years ago
Actually, I don't think it's too efficient for people who live alone. E.g. you won't go into a shop and say "Oh, I want eight pieces of ravioli and six meatballs, please.". So you either have to eat the same thing for a couple of meals in a row, since you can't preserve either for long after opening, or you can only use this when others come over/you live with others. With "normal" cooking, it's more reasonable amounts of ingredients I need to buy so even if some goes to waste, it's a fairly smaller portion. And just how someone pointed it out already, these circles are not the best for measuring spices, I can either make a thin layer and underdo or stack a high pile and make it too spicy. So I personally find this useless.
Lynnie Hendricks 8 years ago
I can see why it's a winning idea for Ikea, definitely. For the consumer ... less so.
LOski 8 years ago
Cooking en papillote is a very easy and often used method. The recipe could easily be written down before it is made with the IKEA parchment than you will have it for other times. Parchment and most of the other ingredients can easily be found in a local grocery store. It is just a fun and cute way of advertising they will get a sale for the first dinner but you won't have to buy it for others.
Load More Replies...
Laurel Jellema 8 years ago
i don't think putting the spices in those little circles makes much sense. won't on one area get the salt and one area get the garlic etc.......
Cade Perkins 8 years ago
As practical art with a little fun mixed in, great! But the article title should be changed from "Genius Recipe..." to "Clueless Recipe...". I can't believe that there are actually people who have NEVER cooked for themselves in the kitchen. What a sad commentary on modern society. How hard can it be to follow simple recipes (without pictures)? I might want to try this with my 5 and 7 year-olds, but they will definitely have graduated from life's lesson before they start college and need this to eat a healthy meal.
Glynis Lailann 8 years ago
Hopefully this will inspire the general people to cook healthy meals and teach them that there are other things to eat than hamburgers and fries.
Ani Asnever 8 years ago
To advertise you are a moron. Holy c**p. Would you like a boil-in-bag rice with that?
Aunt Messy 8 years ago
This has to be one of the most brilliant marketing plans of the past decade. It was inspired. There are so many people who are terrified of even trying to cook that this could at least get them started. If people start out with recipes that are completely twit-proof, then can see it's not that difficult to cook without a net.
Susann Campbell 8 years ago
I gave you a point for using the words completely twit-proof. Made me stop and laugh. Thank you for that.
Load More Replies... A D 8 years ago
No way its gonna look like that when you unroll it. Somehow the lemons gets magically on top of a salmon and the sauce on pasta evenly distributes.
Iris Omri-Engler 8 years ago
Artistic license ;-) Anyway I honor the creative idea from IKEA. Way to discover the fun of cooking
Load More Replies... John L 8 years ago
Now we have a "Culinary Paint by the Numbers" for future chefs. Kool........I think. blink-5942...ad3f3d.gif
lazy panda 8 years ago
How on gods green earth are those spices supposed to season anything when they're just placed in a little lump?
Susan Forbes 8 years ago
I think it's just for measuring, then presumably you sprinkle it on your food
Load More Replies... Michalina Piotrowska 8 years ago
This is awesome and I do love it, but it will not teach anyone cooking :D It will certainly make life easier for young people starting life outside their parents' home :D
Aunt Messy 8 years ago
The point is that you're supposed to wrap everything in the paper. There's no reason you couldn't use them as templates on your own nonstick parchment, though.
Load More Replies... Halldora Landvik 8 years ago
Actually, I don't think it's too efficient for people who live alone. E.g. you won't go into a shop and say "Oh, I want eight pieces of ravioli and six meatballs, please.". So you either have to eat the same thing for a couple of meals in a row, since you can't preserve either for long after opening, or you can only use this when others come over/you live with others. With "normal" cooking, it's more reasonable amounts of ingredients I need to buy so even if some goes to waste, it's a fairly smaller portion. And just how someone pointed it out already, these circles are not the best for measuring spices, I can either make a thin layer and underdo or stack a high pile and make it too spicy. So I personally find this useless.
Lynnie Hendricks 8 years ago
I can see why it's a winning idea for Ikea, definitely. For the consumer ... less so.
LOski 8 years ago
Cooking en papillote is a very easy and often used method. The recipe could easily be written down before it is made with the IKEA parchment than you will have it for other times. Parchment and most of the other ingredients can easily be found in a local grocery store. It is just a fun and cute way of advertising they will get a sale for the first dinner but you won't have to buy it for others.
Load More Replies... Laurel Jellema 8 years ago
i don't think putting the spices in those little circles makes much sense. won't on one area get the salt and one area get the garlic etc.......
Cade Perkins 8 years ago
As practical art with a little fun mixed in, great! But the article title should be changed from "Genius Recipe..." to "Clueless Recipe...". I can't believe that there are actually people who have NEVER cooked for themselves in the kitchen. What a sad commentary on modern society. How hard can it be to follow simple recipes (without pictures)? I might want to try this with my 5 and 7 year-olds, but they will definitely have graduated from life's lesson before they start college and need this to eat a healthy meal.
Glynis Lailann 8 years ago
Hopefully this will inspire the general people to cook healthy meals and teach them that there are other things to eat than hamburgers and fries.
Ani Asnever 8 years ago
To advertise you are a moron. Holy c**p. Would you like a boil-in-bag rice with that?
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