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We all follow at least one person on Instagram who seems to spend their entire life on the beach, but you probably aren't following 'The Swim Reaper' yet. He's basically the Grim Reaper's beach-loving cousin who can always be found snapping lit summer pics and waiting for dimwitted swimmers to make fatal mistakes in the water. It may sound morbid, but it's meant to send a pretty important message.

'The Swim Reaper' is actually an interactive public service announcement launched by the government of New Zealand to promote water safety. Water Safety New Zealand estimates that about 105 people die from drowning each year in the island nation, with 56 lives already claimed this year. The worst part? These deaths are totally preventable, and most of them tend to befall young males who swim drunk.

If you're currently in a place where beach weather is a thing (lucky you), always be sure to swim with caution, so the only time you'll see the Swim Reaper is on your phone screen.

More info: The Swim Reaper, Instagram

#1

The Swim Reaper Instagram

The Swim Reaper Report

Vicki Crooms
Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The sign said, “No swimming”

ptm45
Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

There's this funny video about DJI-the Grim Reaper... https://www.youtube.com/watch?v=hv9c_HuK9Gg

elfin
Community Member
Premium
5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

If you like these you might enjoy the Terry Pratchett books that feature DEATH. Much the same humor. The first is "Mort," followed by "Reaper Man."

Sam Crowe
Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Whish I had met him before I went Body Boarding for the first time, rescued by the RNLI within 10 minutes from a Rip Tide! This is a good way to make people aware of how dangerous the sea can be. I had only been in up the the depth of my ankle!!!

Cram Enitnelab
Community Member
8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

i looked that way once...i mean happy.

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    #2

    Grim-Reaper-Beach-Instagram-Photos-Swimreaper

    iamtheswimreaper Report

    #3

    The Swim Reaper Instagram

    The Swim Reaper Report

    CelSlade
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    'Follow me...' Last trip you'll ever make XD

    Maverick rudometkin
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "Take me away, take me away, a secret place, a sweet escape"

    Firey Opals
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I just want to take you on a little boat ride!

    luna
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    and this is when you die

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    #4

    The Swim Reaper Instagram

    The Swim Reaper Report

    Mhiller17
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think you mean Die Laugh Love

    Miriam L
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The irony here is delicious... until you realize the full public safety message behind it, and then it becomes a very sad memorial

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    #5

    The Swim Reaper Instagram

    The Swim Reaper Report

    Miriam L
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Discworld's DEATH would fit in here very nicely

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    #6

    The Swim Reaper Instagram

    The Swim Reaper Report

    #8

    The Swim Reaper Instagram

    The Swim Reaper Report

    Iris Omri-Engler
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Give him a break. He has a tough job

    Bradley Auerbach
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    If Death takes a break, nobody dies. It's like Death Takes a Holiday!

    Magpie
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    3 seconds later. Oh darrrn another popped ball.

    David Ross
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Please don't spike it on me!!

    BoredBirgit
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Poor guy must be sweating like hell

    Teodora Panin
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think I can try to fly from the skyscraper.

    Frank Eckner
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think, thats why is is opening his own Café - the Morty's at Tenerife Check his Homepage Mortys.es

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    #9

    The Swim Reaper Instagram

    The Swim Reaper Report

    Kirsten Preston
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Is he pondering or pretending to be Moses practising parting the seas ;)

    victoria rose
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    just like the show "Dead like me"

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    #10

    The Swim Reaper Instagram

    The Swim Reaper Report

    ptm45
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    BYOL: Bring Your Own Log ....LOL!

    #11

    The Swim Reaper Instagram

    The Swim Reaper Report

    Mama Panda
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I wonder if he is playing Stairway to Heaven or Highway to Hell?

    Odd Jørgensen
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    don`t fear the reaper, acoustic version...

    Miriam L
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Is this person a fan of Discworld, or just naturally... cool dosn't even seem to cover it

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    #12

    The Swim Reaper Instagram

    The Swim Reaper Report

    Miriam L
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Again, very striking... I hope the message is shared and one day we see this in a history/marketing class under 'success'

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    #13

    The Swim Reaper Instagram

    The Swim Reaper Report

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    #14

    The Swim Reaper Instagram

    The Swim Reaper Report

    #15

    The Swim Reaper Instagram

    The Swim Reaper Report

    Miriam L
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This would make such a good book cover... There's something amazing about the composition that makes the subject pop even more than the other ones

    Kirsten Preston
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Grim Reaper aka Moses practicing the parting of the sea

    #16

    The Swim Reaper Instagram

    The Swim Reaper Report

    Tó Lopes
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "If you need anything, give a call.."

    Rainbow Unicorn
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    He gives swimming lessons and escorts you to the great beyond, sometimes at the same time.

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    Terri Rowland
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Not sure I'd want to accept a calling card... mind you in most of these pictures he seems quite a fun loving guy...😇😈💝

    David Ross
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    "My card. Available for parties and receptions."

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    #17

    The Swim Reaper Instagram

    The Swim Reaper Report

    Alexa Gori
    Community Member
    1 year ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    For Russian soldiers: Welcome to Ukraine!

    Emma Pham
    Community Member
    5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    if you like pina coladas and getting caught in the rain

    Dede Powers
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    So, he likes Pina Coladas? How about getting caught in the rain? I am pretty sure I swiped right...

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    #18

    The Swim Reaper Instagram

    The Swim Reaper Report

    Roberta Morrison
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The real reason they're called "rip" tides.

    David Ross
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    And what a ride it will be. No refunds.

    Kirsten Preston
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Feeling a tad ripped off maybe? Great shot

    #19

    The Swim Reaper Instagram

    The Swim Reaper Report

    ptm45
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Aw...he found a friend! :)

    Emma Pham
    Community Member
    5 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    reminds me of loving reaper at https://comics.jenny-jinya.com/page/about-patreon

    Echo
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    All dogs go to heaven!

    Bradley Auerbach
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That reminds me of the Sims. When a dog dies, the Grim Reaper cuddles with them for a bit before opening up a portal that pulls them in.

    Linda Christian
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'll just put him in the water and you can save him.

    #20

    The Swim Reaper Instagram

    The Swim Reaper Report

    ptm45
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    He looked like a ring wraith from LOTR

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    #21

    The Swim Reaper Instagram

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    #22

    The Swim Reaper Instagram

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    #23

    The Swim Reaper Instagram

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    #24

    The Swim Reaper Instagram

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    CelSlade
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hahaha... awesome take on the 'hot dog' legs!

    #25

    The Swim Reaper Instagram

    The Swim Reaper Report

    Jessica Owen
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I spy with my little eye, someone's about to die

    David Ross
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Ah a boatload of new customers...

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    #28

    The Swim Reaper Instagram

    The Swim Reaper Report

    Kirsten Preston
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    For a moment I thought he was hanging out his glad rags to dry...

    Magpie
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Gotta get this sand outta this towel. sand on bones is even worse than sand on skin.

    #29

    The Swim Reaper Instagram

    The Swim Reaper Report

    Jilltdcatlady
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I would Not swing-jump into that part of the river. The logs to the right and the grassy patch on the left just screams Shallow Water!

    Linda Christian
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Just hanging out,what a nice necklace!

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    #30

    The Swim Reaper Instagram

    The Swim Reaper Report

    David Ross
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Vacation, Day one. ' Fond a nice beach. Wonder why all the stares. I hope I like my room. At least the beach goers move away so I have plenty of space to catch some rays.'

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    #31

    The Swim Reaper Instagram

    The Swim Reaper Report

    ptm45
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I bet the folks up at the pier are kinda freaked out lol!

    #32

    The Swim Reaper Instagram

    The Swim Reaper Report

    luna
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    day 1: found beach day 2: i am swim reaper day 3: killed some people day 4: found beer. THIS IS FREAKING FANTASTIC day 5: wait what day is this? day 6: im never leaving day 7: still drunk

    Echo
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The bones on the fingers. Great touch!

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