We all follow at least one person on Instagram who seems to spend their entire life on the beach, but you probably aren't following 'The Swim Reaper' yet. He's basically the Grim Reaper's beach-loving cousin who can always be found snapping lit summer pics and waiting for dimwitted swimmers to make fatal mistakes in the water. It may sound morbid, but it's meant to send a pretty important message.

'The Swim Reaper' is actually an interactive public service announcement launched by the government of New Zealand to promote water safety. Water Safety New Zealand estimates that about 105 people die from drowning each year in the island nation, with 56 lives already claimed this year. The worst part? These deaths are totally preventable, and most of them tend to befall young males who swim drunk.

If you're currently in a place where beach weather is a thing (lucky you), always be sure to swim with caution, so the only time you'll see the Swim Reaper is on your phone screen.

More info: The Swim Reaper, Instagram

#1

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The Swim Reaper Report

Кonstantin
Community Member
3 years ago

...then go diving!

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#2

Grim-Reaper-Beach-Instagram-Photos-Swimreaper

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Max
Community Member
3 years ago

Perfect Instagram opportunity.

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#3

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ADHORTATOR
Community Member
3 years ago

Nobody can escape....

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#4

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Mhiller17
Community Member
3 years ago

I think you mean Die Laugh Love

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#5

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Taryn Wallace
Community Member
3 years ago

I really want to be this person's friend

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#6

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Roberta Morrison
Community Member
3 years ago

Love this! So trippy.

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#7

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Mama Panda
Community Member
3 years ago

Awww

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#8

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cat woman
Community Member
3 years ago

my favorite ..damn cool

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#9

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victoria rose
Community Member
3 years ago

just like the show "Dead like me"

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#10

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Roni Zee
Community Member
3 years ago

???? Log?

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#11

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Mama Panda
Community Member
3 years ago

I wonder if he is playing Stairway to Heaven or Highway to Hell?

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#12

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cat woman
Community Member
3 years ago

cool

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#13

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CelSlade
Community Member
3 years ago

That's gonna be a killer boner...

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#14

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DaisyAppreciation
Community Member
3 years ago

Watching over the little duckies

#15

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Miriam L
Community Member
3 years ago

This would make such a good book cover... There's something amazing about the composition that makes the subject pop even more than the other ones

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#16

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Tó Lopes
Community Member
3 years ago

"If you need anything, give a call.."

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#17

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Teodora Panin
Community Member
3 years ago

Have fun !

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#18

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Roberta Morrison
Community Member
3 years ago

The real reason they're called "rip" tides.

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#19

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cat woman
Community Member
3 years ago

so funny

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#20

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ptm45
Community Member
3 years ago

He looked like a ring wraith from LOTR

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#21

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Pi...
Community Member
3 years ago

He can use his scythe...

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#22

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ptm45
Community Member
3 years ago

"near, far...wherever you are..."

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#23

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Judh Palcon Domo
Community Member
3 years ago

This one's the most eerie. >_<

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#24

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CelSlade
Community Member
3 years ago

Hahaha... awesome take on the 'hot dog' legs!

#25

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Jessica Owen
Community Member
3 years ago

I spy with my little eye, someone's about to die

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#26

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Teodora Panin
Community Member
3 years ago

Jump !

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#27

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Teodora Panin
Community Member
3 years ago

" Let's play a game "

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#28

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Kirsten Preston
Community Member
3 years ago

For a moment I thought he was hanging out his glad rags to dry...

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#29

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Linda Christian
Community Member
3 years ago

Just hanging out,what a nice necklace!

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#30

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David Ross
Community Member
3 years ago

Vacation, Day one. ' Fond a nice beach. Wonder why all the stares. I hope I like my room. At least the beach goers move away so I have plenty of space to catch some rays.'

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#31

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ptm45
Community Member
3 years ago

I bet the folks up at the pier are kinda freaked out lol!

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#32

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Mama Panda
Community Member
3 years ago

This Bud's for you

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#33

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Mama Panda
Community Member
3 years ago

Aww he looks so lonely

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