We all follow at least one person on Instagram who seems to spend their entire life on the beach, but you probably aren't following 'The Swim Reaper' yet. He's basically the Grim Reaper's beach-loving cousin who can always be found snapping lit summer pics and waiting for dimwitted swimmers to make fatal mistakes in the water. It may sound morbid, but it's meant to send a pretty important message.

'The Swim Reaper' is actually an interactive public service announcement launched by the government of New Zealand to promote water safety. Water Safety New Zealand estimates that about 105 people die from drowning each year in the island nation, with 56 lives already claimed this year. The worst part? These deaths are totally preventable, and most of them tend to befall young males who swim drunk.

If you're currently in a place where beach weather is a thing (lucky you), always be sure to swim with caution, so the only time you'll see the Swim Reaper is on your phone screen.

More info: The Swim Reaper, Instagram

#1

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Hope Floats 2 years ago

"I think I'll give swimming in the sea a miss today"...

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#2

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David Ross 2 years ago

He is smiling.

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#3

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ADHORTATOR 2 years ago

Nobody can escape....

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#4

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Mhiller17 2 years ago

I think you mean Die Laugh Love

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#5

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Taryn Wallace 2 years ago

I really want to be this person's friend

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#6

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Kirsten Preston 2 years ago

Love this, reminds me of a drift wood sculpture

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#7

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Mama Panda 2 years ago

Awww

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#8

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Iris Omri-Engler 2 years ago

Give him a break. He has a tough job

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#9

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Hope Floats 2 years ago

This looks really eerie for some reason..

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#10

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Roni Zee 2 years ago

???? Log?

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#11

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Mama Panda 2 years ago

I wonder if he is playing Stairway to Heaven or Highway to Hell?

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#12

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cat woman 2 years ago

cool

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#13

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CelSlade 2 years ago

That's gonna be a killer boner...

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#14

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DaisyAppreciation 2 years ago

Watching over the little duckies

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Miriam L 2 years ago

This would make such a good book cover... There's something amazing about the composition that makes the subject pop even more than the other ones

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#16

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Tó Lopes 2 years ago

"If you need anything, give a call.."

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Roberta Morrison 2 years ago

The real reason they're called "rip" tides.

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#19

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cat woman 2 years ago

so funny

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#20

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David Ross 2 years ago

Darn, got my cloak wet.

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#21

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Saint Victoria 2 years ago

The selfie stick ahahahaha

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ptm45 2 years ago

"near, far...wherever you are..."

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#23

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Linda Christian 2 years ago

Reapers Creepers where'd you get them eyes?

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#24

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CelSlade 2 years ago

Hahaha... awesome take on the 'hot dog' legs!

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Jessica Owen 2 years ago

I spy with my little eye, someone's about to die

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#26

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Victoria Pietsch 2 years ago

Is he trying to part the sea?

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#27

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David Ross 2 years ago

Gotcha!

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#28

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Kirsten Preston 2 years ago

For a moment I thought he was hanging out his glad rags to dry...

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#29

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Jilltdcatlady 2 years ago

I would Not swing-jump into that part of the river. The logs to the right and the grassy patch on the left just screams Shallow Water!

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#30

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David Ross 2 years ago

Vacation, Day one. ' Fond a nice beach. Wonder why all the stares. I hope I like my room. At least the beach goers move away so I have plenty of space to catch some rays.'

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ptm45 2 years ago

I bet the folks up at the pier are kinda freaked out lol!

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#32

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Teodora Panin 2 years ago

After work , a great beer .

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#33

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Mama Panda 2 years ago

Aww he looks so lonely

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