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We all follow at least one person on Instagram who seems to spend their entire life on the beach, but you probably aren't following 'The Swim Reaper' yet. He's basically the Grim Reaper's beach-loving cousin who can always be found snapping lit summer pics and waiting for dimwitted swimmers to make fatal mistakes in the water. It may sound morbid, but it's meant to send a pretty important message.

'The Swim Reaper' is actually an interactive public service announcement launched by the government of New Zealand to promote water safety. Water Safety New Zealand estimates that about 105 people die from drowning each year in the island nation, with 56 lives already claimed this year. The worst part? These deaths are totally preventable, and most of them tend to befall young males who swim drunk.

If you're currently in a place where beach weather is a thing (lucky you), always be sure to swim with caution, so the only time you'll see the Swim Reaper is on your phone screen.

More info: The Swim Reaper, Instagram

#1

The Swim Reaper Instagram

The Swim Reaper Report

April Garcia Andrade
Community Member
7 years ago

"what are you looking at!?

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    #2

    Grim-Reaper-Beach-Instagram-Photos-Swimreaper

    iamtheswimreaper Report

    David Ross
    Community Member
    8 years ago

    He is smiling.

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    #3

    The Swim Reaper Instagram

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    ADHORTATOR
    Community Member
    8 years ago

    Nobody can escape....

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    #4

    The Swim Reaper Instagram

    The Swim Reaper Report

    Mhiller17
    Community Member
    8 years ago

    I think you mean Die Laugh Love

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    #5

    The Swim Reaper Instagram

    The Swim Reaper Report

    Taryn Wallace
    Community Member
    8 years ago

    I really want to be this person's friend

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    #6

    The Swim Reaper Instagram

    The Swim Reaper Report

    Kirsten Preston
    Community Member
    8 years ago

    Love this, reminds me of a drift wood sculpture

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    #7

    The Swim Reaper Instagram

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    Mama Panda
    Community Member
    8 years ago

    Awww

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    #8

    The Swim Reaper Instagram

    The Swim Reaper Report

    Iris Omri-Engler
    Community Member
    8 years ago

    Give him a break. He has a tough job

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    #9

    The Swim Reaper Instagram

    The Swim Reaper Report

    David Ross
    Community Member
    8 years ago

    Well, back to work.

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    #10

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    The Swim Reaper Report

    Roni Zee
    Community Member
    8 years ago

    ???? Log?

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    #11

    The Swim Reaper Instagram

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    Mama Panda
    Community Member
    8 years ago

    I wonder if he is playing Stairway to Heaven or Highway to Hell?

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    #12

    The Swim Reaper Instagram

    The Swim Reaper Report

    cat woman
    Community Member
    8 years ago

    cool

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    #13

    The Swim Reaper Instagram

    The Swim Reaper Report

    CelSlade
    Community Member
    8 years ago

    That's gonna be a killer boner...

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    #14

    The Swim Reaper Instagram

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    DaisyAppreciation
    Community Member
    8 years ago

    Watching over the little duckies

    #15

    The Swim Reaper Instagram

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    Miriam L
    Community Member
    8 years ago

    This would make such a good book cover... There's something amazing about the composition that makes the subject pop even more than the other ones

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    Never miss a story that brings joy to the world. Add us on Google

    #16

    The Swim Reaper Instagram

    The Swim Reaper Report

    Tó Lopes
    Community Member
    8 years ago

    "If you need anything, give a call.."

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    #17

    The Swim Reaper Instagram

    The Swim Reaper Report

    Teodora Panin
    Community Member
    8 years ago

    Have fun !

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    #18

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    Roberta Morrison
    Community Member
    8 years ago

    The real reason they're called "rip" tides.

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    #19

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    cat woman
    Community Member
    8 years ago

    so funny

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    #20

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    David Ross
    Community Member
    8 years ago

    Darn, got my cloak wet.

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    #21

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    BoredBirgit
    Community Member
    8 years ago

    The girl in the background - is he waiting for her?

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    #22

    The Swim Reaper Instagram

    The Swim Reaper Report

    ptm45
    Community Member
    8 years ago

    "near, far...wherever you are..."

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    #23

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    Linda Christian
    Community Member
    8 years ago

    Reapers Creepers where'd you get them eyes?

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    #24

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    The Swim Reaper Report

    CelSlade
    Community Member
    8 years ago

    Hahaha... awesome take on the 'hot dog' legs!

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    #25

    The Swim Reaper Instagram

    The Swim Reaper Report

    Jessica Owen
    Community Member
    8 years ago

    I spy with my little eye, someone's about to die

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    #26

    The Swim Reaper Instagram

    The Swim Reaper Report

    Victoria Pietsch
    Community Member
    8 years ago

    Is he trying to part the sea?

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    #27

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    David Ross
    Community Member
    8 years ago

    Gotcha!

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    #28

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    Kirsten Preston
    Community Member
    8 years ago

    For a moment I thought he was hanging out his glad rags to dry...

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    #29

    The Swim Reaper Instagram

    The Swim Reaper Report

    Jilltdcatlady
    Community Member
    8 years ago

    I would Not swing-jump into that part of the river. The logs to the right and the grassy patch on the left just screams Shallow Water!

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    #30

    The Swim Reaper Instagram

    The Swim Reaper Report

    David Ross
    Community Member
    8 years ago

    Vacation, Day one. ' Fond a nice beach. Wonder why all the stares. I hope I like my room. At least the beach goers move away so I have plenty of space to catch some rays.'

    #31

    The Swim Reaper Instagram

    The Swim Reaper Report

    ptm45
    Community Member
    8 years ago

    I bet the folks up at the pier are kinda freaked out lol!

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    #32

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    The Swim Reaper Report

    Teodora Panin
    Community Member
    8 years ago

    After work , a great beer .

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    #33

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    The Swim Reaper Report

    Mama Panda
    Community Member
    8 years ago

    Aww he looks so lonely

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