30 Impressive Logos Illustrating The Meaning Of Words By Playing With Negative Space

Design as a discipline in itself is one that requires a huge amount of creativity to pull off. Most of the time, it is used to draw attention and you only have a handful of elements at your disposal—basically, color, style, form, and idea—to make the perfect impression.

Well, you don't really need complexity in the logo for them to be impressive if you’re creative enough, as exemplified by graphic designer Sander of san.designs_ on Instagram.

Sander, with whom Bored Panda got in touch for an interview, has created a number of wordmarks that make use of negative space in creative ways to reveal pictures of the things that the words represent. In the general sense, wordmarks are marks or logos that strictly use words to represent brands.

Sander did however note that he is approaching wordmarks differently—he made these marks in a particular way for creative exploration and entertainment. Though in some cases elements like negative spaces could work, but it depends on the company and its brand, and it is not necessarily characteristic of a true wordmark

Bored Panda has collected some of their best wordmarks and compiled the list below. Take a look at the collection of wordmarks and why not vote and comment on the ones you liked the most!