Making a sign is a great way to share your thoughts with the world. Well, at least most of the time. Anyone who engages in creative writing knows that there are many ways to mess up your text. Whether it's grammar mistakes, overly complicated words or nonsensical sentences, getting the message across might be harder than you think.

There's an online community dedicated to specific phrases that just don't make any sense. The subreddit is called Don't Dead Open Inside and according to the moderators, it's a place for "signs/media that read as nonsense if read normally: from left to right".

Bored Panda has collected the most ridiculous examples on this subreddit that will make you scratch your head. Scroll below and check them out yourself! And if you still feel the unexplainable desire for more, you can read our previous posts here and here.

#1

You Don't Matter Give Up

You Don't Matter Give Up

_WTH_yaar Report

River Webb
Community Member
1 week ago

I know already, no need to rub it in

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In order to find out a bit more about the subreddit, we decided to take a look at the origin of its name. The internet database Know Your Meme describes "Don't Dead Open Inside" as a trope that involves incorrectly reading different signs and labels "which include two or more lines of text and have no clear way to tell the order in which the words should be read".

Sounds confusing, right? In short, it's about signs being misread due to the words being misplaced. People in the West are used to words going from left to right, so doing it any other way leads to confusion.

The meme originates from a promotional poster for The Walking Dead TV series. Since its reveal in 2010, it stands as one of the best-recognized examples of this trope in popular culture. The poster featured a photo of a double door with the words "Don't Open" written on the left side and "Dead Inside" on the right. The idea was to read it as "Don't open, dead inside". However, if read line by line, the phrase ends up as "Don't dead open inside."

#2

Either Way, They Are Not Wrong

Either Way, They Are Not Wrong

HappyChefChristoph Report

Lord Mysticlaw
Community Member
1 week ago

I feel like this was intentional

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It's no secret that ridiculous things spread on the internet like a virus, so in a few days following the reveal of the poster, people started discussing the design flaws. Many were pointing out that they read it the wrong way before realizing what it actually meant to say. A few users shared their interpretations on Twitter and more similar posts followed.

A few years later, the subreddit /r/dontdeadopeninside was created with the purpose of collecting examples of the trope in advertising, design, and popular culture. As of today, the community has over 630K members who follow a strict set of rules in order to share their posts.

First, all pictures need to follow the format of DDOI. The moderators explain this rule further, saying that "signs must be read correctly top to bottom, and incorrectly left to right, like any text usually." And even though it does not matter how easily you can read the signs or posters, it is highly encouraged to post images with little separation or spacing between the words.

#3

I’ll Take One Of Each

I’ll Take One Of Each

hotdogcolors Report

Tobias Rieper
Community Member
1 week ago

sounds like something a grizzled 1860s prospector would say to someone who was being annoying

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#4

Screw The Other 7 Coralines...

Screw The Other 7 Coralines...

CommieG Report

Something
Community Member
1 week ago

It doesn't have to be an insult to the other Coralines. Maybe it's not their birthday.

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Another highly encouraged rule would be to caption posts with the "correctly read" way in the title. For example, "You Don't Matter Give Up”. Also, posts should not be forced or easily staged. Pages of magazines, spines of books, or pillows with text that are put next to each other do not belong in the sub.

If you look closely enough, you will find many such examples around you. Design as a whole might seem like a simple thing at first, but actually, a lot of work and knowledge goes into creating something clever. No wonder that when people think something like "Oh, it's just a logo" and don't put much thought into its creation, the results can be quite disappointing.

#5

When “Don’t Dead Open Inside” Actually Makes Sense No Matter Which Way You Read It

When “Don’t Dead Open Inside” Actually Makes Sense No Matter Which Way You Read It

KarateKid84Fan Report

Kirsten Kerkhof
Community Member
1 week ago

This one is actually good design!

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#6

I Hate To Do This To A Fellow Climate Activist But...

I Hate To Do This To A Fellow Climate Activist But...

_temporarilystairs_ Report

beastmachine.
Community Member
1 week ago

I thought earth WAS the planet NOOB to destroy itself

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Bad text design usually comes in all shapes and sizes. So first of all, we should define what "bad" signage means. If an ad, a billboard or anything else related to advertising your business lacks clarity, it may leave your customers feeling puzzled. A simple easily understood and logical message creates trust which can have a big impact on your brand in the future.

Then, there's the issue of a poorly designed or placed board. If it is hard to read, most of your clients will not bother to stay long enough to understand what you are trying to say. It might be a wrong choice of location, an unreadable font, poor contrast or maybe lack of light; there are so many ways where this can go wrong.

#7

We Buy Men Used 29 And Up

We Buy Men Used 29 And Up

nowakhm Report

Sum Guy
Community Member
1 week ago

Anyway I read it, I can't make it make sense

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#8

Don't Never Drink And Drive. Drive High

Don't Never Drink And Drive. Drive High

MrShiftyJack Report

achilles get down from there
Community Member
1 week ago

Perhaps in a way this illustrates the point - if you cant read this you're probably not sober enough to get behind the wheel!

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#9

No Daniel Craig No

No Daniel Craig No

shrobotic Report

Kirsten Kerkhof
Community Member
1 week ago

Die James Bond Die!

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Bad signage sends the wrong message to your future customers and all that work put into thinking of ideas and designing will be for nothing. If you want your business to succeed and your customers to trust the quality of your products, clever and clear communication is the way. And to help you with that, here are a few things you should know.

#10

Wet Men Paint At Work

Wet Men Paint At Work

KaibaMixi Report

beastmachine.
Community Member
1 week ago

And what do dry men do?

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#11

Always Forgotten - Remembered Never

Always Forgotten - Remembered Never

ketawut Report

Walking On Sunshine
Community Member
1 week ago

*cringe*

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#12

Idiot Anti-Vaxxers Who Got Fired From Hospital Job

Idiot Anti-Vaxxers Who Got Fired From Hospital Job

fight_milk38 Report

TheDivineMsM
Community Member
1 week ago

This sign doesn't make any sense whatsoever--- just like anti-vaxxers

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According to Lektron Branding Solutions, signage is one of the most important marketing investments any business can make because of its "ability to immediately communicate with customers, demonstrate your brand’s style and tone, and win both attention and foot traffic." So if you miss important details in the design, placement, or the message itself, you end up wasting effort and money and still fail to reach the desired result.

#13

Cuth Pube

Cuth Pube

gothchick99 Report

Auntriarch
Community Member
1 week ago (edited)

Cut the pube? That's my decision.

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#14

Anel Nasa

Anel Nasa

Floppy76 Report

Giovanni
Community Member
1 week ago

Mission to Uranus

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#15

Please The Beans

Please The Beans

spameggsspamandspam Report

River Webb
Community Member
1 week ago

the beans must be pleased

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There are four main effects that bad signage has on your business. First, it affects how your target audience sees your presence. Sometimes your brand might even lose presence-of-mind among customers if you don't consider their needs. Second, overly complicated signs can even frustrate your customers. "Even if the placement and positioning of your sign is spot on, signage that’s hard to read isn’t going to help further your reach into target markets," Lektron Branding Solutions suggested.

#16

Live Work Ride Long Hard Fast

Live Work Ride Long Hard Fast

bbauTC Report

Pumpkin Spice
Community Member
1 week ago

you know what else is long, hard, and fast? A LIMO HAHA

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#17

Jesus From Hell Saves

Jesus From Hell Saves

BobLablah1 Report

beastmachine.
Community Member
1 week ago

Isn't the Devil the Jesus from Hell?

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#18

If A Sub-Reddit Could Have An Arch-Rival

If A Sub-Reddit Could Have An Arch-Rival

catwok Report

Lord Mysticlaw
Community Member
1 week ago

I don't think this belongs here. This is brilliant. You can read the white side and it makes sense, you can read the black side and it makes sense, you can read both together and it makes sense. Sure it's not 100%, but the concept is genius and the execution is not terrible at all.

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And imagine if there's an embarrassing grammatical error in your poster or ad. A typo can suggest to the customer that your business is unprofessional or that the employees are careless, even if everything else written and designed is spotless. Your clients' first impression counts and if your sign leaves them annoyed, it will make winning them over even harder later on.

#19

Have You Guys Heard Of The New Samsung Aix Gay?

Have You Guys Heard Of The New Samsung Aix Gay?

nWo_Spike Report

Hannah Edwards
Community Member
1 week ago

I like the new name actually.

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#20

Black Matter Lives!

Black Matter Lives!

daveberzack Report

Giovanni
Community Member
1 week ago

it watches us from the darkness between the stars

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#21

Bathroom Be Right Break Back :)

Bathroom Be Right Break Back :)

PM_Me_PolydactylCats Report

Julia Atkinson
Community Member
1 week ago (edited)

The bathroom is on the right, but be careful because the floor is slippery

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Then there's the known fact that your advertising choices reflect your business and its ideas. Billboards and signs should communicate the way you think, so if it's dirty or even broken, your clients will think that your services are also poorly handled. This results in your business being seen as of lower quality than it actually is.

#22

This Great Hot Way To Coffee Choc

This Great Hot Way To Coffee Choc

Legitimate_Regret168 Report

Rei
Community Member
1 week ago

This great hot way to coffee choc. Totally agree.

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#23

Say Racism No To Respect!

Say Racism No To Respect!

Bellgrim Report

Kiryn Silverwing
Community Member
6 days ago

Is it supposed to be Say no to racism respect? It made sense up until they tacked the last word on there.

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#24

Bible Verse Or Star Wars Quote?

Bible Verse Or Star Wars Quote?

sw_jc3 Report

ADHORTATOR
Community Member
1 week ago

Admiral Ackbar 1:01

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See Also on Bored Panda

Lastly, there's a big chance that you will lose foot traffic and sales. The FedEx Office "What’s Your Sign?" survey asked American consumers how signage can impact their intent to visit a store, make a purchase and more. The study found out that "poor signage can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs."

#25

Thank Key, You Workers!

Thank Key, You Workers!

aaronmcc122 Report

Jo Davies
Community Member
1 week ago

Key is a great.... Guy? Thank you, Sincerely Workers

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#26

Double Double Cheese Cheese Burger Burger Please Please

Double Double Cheese Cheese Burger Burger Please Please

orsiborsi88 Report

Genius Phoenix
Community Member
1 week ago

That's actually doubly funny.

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#27

Goldilocks Three Band The Ears

Goldilocks Three Band The Ears

jill853 Report

Christa-Mari Bentham
Community Member
1 week ago

This is so bad!!

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With such massive consequences, you simply cannot ignore the readability of your posters, boards and ads. Ryan Brady, president at Brady Signs, said that you should consider your target audience before choosing the colors and style of your sign. What appeals to the people you want to market? How can you get their attention? "It might not be the best idea to put a giant, flashing sign out in front of your business, but you still want to make sure that people are seeing your sign and your storefront," he wrote.

#28

Gives Up Who Never A Winner Is A Dreamer

Gives Up Who Never A Winner Is A Dreamer

Persoons Report

Yup
Community Member
1 week ago

What a ridiculous mess.

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#29

Noki Parng

Noki Parng

djboom05 Report

Christa-Mari Bentham
Community Member
1 week ago

Nopar king

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Another thing to have in mind, less is more. Overcomplicating your brand will result in people losing attention. "Make sure that your sign is conveying the right information too, customers will turn right back around if they come in with incorrect knowledge about your business," Brady explained.

#30

Ooooo Chocolate The Grill Avenue Oo

Ooooo Chocolate The Grill Avenue Oo

Stabf10 Report

beastmachine.
Community Member
1 week ago

ooooooooooo

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Note: this post originally had 85 images. It’s been shortened to the top 30 images based on user votes.