You’ve probably already seen our huge list of World’s Strangest Buildings and Cool and Creative Ambient Adverts, so now it’s time to put the two together and see how buildings can be used in clever advertising.
Yesterday I was walking by an office building and looked up and saw a huge sign on it: “Affection”. As it turns out, it’s the name of an IT company that is renting some office space in that building. However, from a mere mortal’s point of view, it may seem that the whole building belongs to them.
If a plain logo can have such a strong impact when placed on a building, this means that after putting some clever design in your message – it could be a tremendous success and an incredibly impactful advert. Better yet, publicity stunts where the whole building is used as installation art really gets people talking. This kind of viral marketing rarely goes amiss. Besides being on 24 hours a day, these cool ads on buildings also reach the target audience according to location.
To sum up, building advertisements are BIG, powerful, location-based and always on. And if these advertising ideas or guerilla marketing campaigns are really good – they also end up here on Bored Panda. So, let’s take a look at 20 examples of the most creative ads placed on buildings and afterward tell us: which of these funny adverts did you like best?
1. Coop’s Paints (Insurance Ad)
Advertising Agency: TM Advertising , USA, Dallas
2. Wash Me
Alco – extremely concentrated industrial cleaning products. Advertising Agency: Alma, Santiago, Chile
3. Axe : Calendar
Advertising Agency: When Gee, Seoul, South Korea
4. In An Absolut World
Advertising Agency: TBWA Berlin
5. Allstate Insurance: Marina Tower
Advertising Agency: Leo Burnett Chicago, USA
6. Powerhouse Gym
7. Coca-Cola : Refresh On The Side Of Life
Advertising Agency: Maclaren McCann, Toronto, Canada (thanks Cutie)
8. Vodafone : Make The Most Of Now
Agency: BBH London
9. Anando Milk – Superhuman Powers
Advertising Agency: McCANN ERICKSON, Mumbai, India
10. Inception: The Dream Is Real
Advertising Agency: unknown
11. Lego Block
Advertising Agency: unknown
12. Check The Gas
Advertising Agency: unknown
13. Pepsi and Nescafe
Advertising Agency: unknown
14. Pantene Anti-Breakage Shampoo
Advertising Agency: Grey Canada, Toronto, Canada
15. Red Bull : City Scramble
Advertising Agency: Kastner & Partner, Sydney, Australia
16. Siemens Mixer
Advertising Agency: unknown
17. Nike Football
Advertising Agency: unknown
18. Nike Sport
Advertising Agency: unknown
19. Mini: Vending Machine
Advertising Agency: unknown
20. Kill Bill Vol. 1
TBWA Berlin
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