Cashless

The coronavirus pandemic is the main threat to humanity in 2020; it changes people’s lives and forces them to change their habits. Our campaign was aimed to highlight the health benefits of digital payments. We created a series of digital posters for Rabitabank that illustrated famous politicians depicted on world banknotes wearing medical masks, to create an immediate visual association between the spread of the virus and cash using. Campaign’s “Make your payments non-cash” tagline usefully complement the indirect meaning of key visuals.

More info: adsoftheworld.com

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