Do you remember Viktor Hertz who has shown us what logos would look like if companies were absolutely honest? This time, we want to show you another logo designer – Graham Smith, who created a project called ©Brand Reversioning, where he switched logo designs between different companies. In his words: “A Brand Reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality.”
Some reversions focus on two leading competitive brands such as Google-Bing whilst others are based on what Graham feels to be working well aesthetically, or best displays a certain visual identity characteristic such as BlackBerry/Flickr. Even if it feels that something is off, the new reversed logos are so well executed, that one might easily fall for this trick.
Website: I’m Just Creative