Whether we like to admit it or not, we all know that there is a connection between looking good and feeling good. Stepping out into the world with our best faces on can give us a powerful sense of confidence, a self-esteem boost that can benefit many aspects of our lives - from our social interactions to how we go about our jobs.
Russian stylist Alexandr Rogov knows this and has set off on a tour of his huge country, transforming the looks of people who can only dream of the luxury boutiques of Moscow and St. Petersburg. Rogov is out to prove that style and fashion comes from the right choices and a little creativity, not just how much money you are able to spend!
Scroll down below to see some of Alexandr and his team's most impressive transformations so far, and let us know what you think in the comments!
"I used to be one of the biggest fashion stylists in Russia," Alexandr told Bored Panda. "I worked for fashion magazines, with Russian and international designers and big brands like Dior and Chanel."
"Then I got an invitation to work on TV as a presenter and stylist in a makeover show, and so I began my career on TV. I worked on TLC, MTV, TNT and now I am on CTC, the main entertainment channel of Russia."
Alexandr has a background in education, and he still takes the time to conduct lectures and master classes on fashion and style in Moscow and the regions. He takes his work seriously, and seeks a deeper meaning in fashion than the glitz and glamor of glossy magazines. "I try to explore the best side of women," he continues. "I help them to find the better side of themselves. I am not styling only to make a show- I am styling them for real life. I am not only a stylist - I work as a psychologist too!"
What is Alexandr's favorite, most satisfying aspect of his job? "I most enjoy the moment when I open the mirror and see my client's reaction to her new look."
"It is the most incredible feeling!"