How I Pivoted My Wedding Photography Business During The Pandemic

At the beginning of 2020, I had a diary full of weddings booked in for the coming year and beyond. By the middle of April, most of them had either been canceled or postponed due to the worsening pandemic. I was suddenly faced with the prospect of no work and a very empty diary. It's a familiar story for all the wedding photographers out there in the UK.

After I'd come to terms with the impact this would have on my business, I put my mind to turn the situation into a positive and began to think about the types of photography I could still offer during the pandemic. Good wedding photographers are highly skilled in several fields of photography which can easily be transferred into the commercial world. Throughout a typical wedding day, a wedding photographer might be shooting documentary reportage, couple and family portraits, wedding details, flowers, food, interiors, and exteriors. I realized that there were several types of photography that I could still do, even if weddings weren't taking place.

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