While most restaurants use their social media accounts as billboards for every-possible-angle photos of their menu items, Arby's fast-food chain decided to use their Facebook in a more clever way. They started posting simple artworks that people actually wanted to see. And it paid off big time.

Arby's brand has been around for over 50 years. And while their sandwiches are well known in the USA, it was no thanks to their social media efforts. That all changed about one and a half years ago when the brand’s three-person social media team stepped up to the challenge of making something out of Arby's social pages.

"Our strategy really involves identifying the niche areas of interest like gaming, hunting, golf that we think resonates well with our audience," said Josh Martin, the senior director of the social media team. And once they hit it off with the gamer audience, they knew they were onto something.

Now it has escalated into a Facebook page with almost 3 million followers and a constant stream of awesomely creative posts that cover everything from games, tv shows, movies and more. Take a look below, and let us know your favorites in the comments!

More info: Facebook

#1

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

PandaPow
Community Member
4 years ago

Totoro!!!!!! This is the best one!

View more comments
#2

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Lord Beerus
Community Member
4 years ago

YES!! BEST ONE

View more comments
#3

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Erin Hill
Community Member
4 years ago

spongebobt...dac95b.jpg spongebobthe-5911793dac95b.jpg

View more comments
#4

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Ana Fuentes
Community Member
4 years ago

this one is amazing!! love it WINTER IS COMING!!!

View more comments
#5

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag
Community Member
4 years ago

fries <3

View more comments
#6

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Jen Stewart
Community Member
4 years ago

Love this one!!!! Donnie Darko!

View more comments
#7

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag
Community Member
4 years ago

do not fall!

View more comments
#8

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Aegea
Community Member
4 years ago

Don't they mean rise to meat it? Haha okay I'll stop.

View more comments
#9

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Galeanthropy2017
Community Member
4 years ago

These are really impressive...I'm going to Arby's now!

#10

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

SuicidalSylveon
Community Member
4 years ago

Best one hands DOWN

View more comments
#11

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Jazlyn J.
Community Member
4 years ago

Who else loves Steven Universe???

View More Replies...
View more comments
#12

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag
Community Member
4 years ago

for what purpose of the gun? hmmm

View more comments
#13

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Jazlyn J.
Community Member
4 years ago

ADVENTURE TIME!!

View More Replies...
View more comments
#14

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag
Community Member
4 years ago

maybe it's a spicy fries, xD base on the face

View more comments
#15

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Dane Pearson
Community Member
4 years ago

That must be Cloud's sword from Final Fantasy...awesome!

View more comments
#16

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag
Community Member
4 years ago

eat while working :D

View more comments
#17

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag
Community Member
4 years ago

can float!!! how

View More Replies...
View more comments
#18

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag
Community Member
4 years ago

i want it!!!

#19

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Galeanthropy2017
Community Member
4 years ago

These are amazing! Who does these?

View more comments
#20

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Anne Madag
Community Member
4 years ago

looks shawarma.

#21

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Venomous Sloth
Community Member
4 years ago

BITE MY SHINY METAL ASS!

View more comments
#22

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Galeanthropy2017
Community Member
4 years ago

Coraline!

View more comments
#23

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Linda Gulley
Community Member
4 years ago

COBRA!

#24

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Cathy Binder
Community Member
4 years ago

may the shwartz be with you

View More Replies...
View more comments
#25

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Lord Beerus
Community Member
4 years ago

All Might from Boku no Hero Academia :D

View more comments
#26

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#27

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Mousse
Community Member
4 years ago

ADVENTURE TIME!

View more comments
#28

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Silent Skeleton
Community Member
4 years ago

ASSASSINS CREED! Woah that must have taken FOREVER to make

#29

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Silent Skeleton
Community Member
4 years ago

hYLIAN SHEILD

View more comments
#30

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#31

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Linda Gulley
Community Member
4 years ago

Milton!

#32

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Kuman
Community Member
4 years ago

Gravity Falls~

View more comments
#33

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

James Bond
Community Member
1 year ago

Who started singing "we built this city on rock and roll"

View more comments
#34

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#35

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Hey I'm Bunny!
Community Member
4 years ago

One piece

View more comments
#36

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#37

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

makenzie stephenson
Community Member
4 years ago

HALO!!!!!!!!!!

#38

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#39

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#40

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Sarah Simons
Community Member
3 months ago

the nostalgia-

View more comments
#41

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

noneedtoknow
Community Member
4 years ago

Chocobo from Final Fantasy

#42

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Silent Skeleton
Community Member
4 years ago

yES :oD

#43

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#44

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Mousse
Community Member
4 years ago

VOLTRON! VOLTRON! VOLTRON! LANCE: I SAY VOL AND YOU SAY TRON! KEITH: vol...tron?

#45

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Mousse
Community Member
4 years ago

SAO!!!

View more comments
#46

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Lord Beerus
Community Member
4 years ago

Loving these DBZ ones😄

#47

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Silent Skeleton
Community Member
4 years ago

Until Samus drives like a block away *alarm goes off* tHE METROID ESCAPED *samus facepalms*

#48

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Silent Skeleton
Community Member
4 years ago

*waves hand wildly* mEEE

#49

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Kuman
Community Member
4 years ago

FNAF

#50

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Bronson
Community Member
4 years ago

OMG THEY KILLED KENNY SouthPark

See Also on Bored Panda
#51

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

makenzie stephenson
Community Member
4 years ago

Home Alone! Yesssssa

#52

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#53

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

makenzie stephenson
Community Member
4 years ago

Bill Nye the science guy! As the rest flows through my head

#54

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Kuman
Community Member
4 years ago

Yesss LOTR

#55

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Katrina Clubb
Community Member
4 years ago

Ha! That's pretty good.

View more comments
#56

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#57

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

SuicidalSylveon
Community Member
4 years ago

Team flaming chicken for the win

View more comments
#58

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#59

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Mousse
Community Member
4 years ago

RWBY!

View more comments
#60

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Koko Sempai
Community Member
4 years ago

is it Trico?

View more comments
See Also on Bored Panda
#61

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#62

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#63

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#64

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Ali Cat
Community Member
3 years ago

Horizon Zero Dawn! (One of my favorite games ever!)

#65

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#66

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#67

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Kuman
Community Member
4 years ago

Agents of Shield!

#68

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

#69

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Mousse
Community Member
4 years ago

I'm falling in love with Arby's just because of all the anime related posts they make. I'm going to have to try out their food sometimes.

#70

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Rácz Martina Judit
Community Member
3 years ago

Dishonored <3

See Also on Bored Panda
#71

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

bread
Community Member
4 years ago

Holy shit that's a big ass sandwich!

#72

Arby's Is Taking The Internet By Storm With Their Creative Facebook Posts

Arby's Report

Kuman
Community Member
4 years ago

I feel like I should know this...