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These images are gruesome and brutal, but they have to be shown because of their important message – they raise awareness of the often unseen casualties of deforestation around the world. Creative and art director Ganesh Prasad Acharya, together with copywriter Kaushik Katty Roy, created these social ads for Sanctuary Asia, one of the first and greatest environmental news magazines in India.
The slogan on these ads, “When the wood go, wildlife goes” drives home the point made by these macabre images – when you cut down habitats, you might as well kill the animals that live there as well. Rainforests contain as much as 80% of the world’s biodiversity, so their rapid destruction in South America and Asia is a serious problem.
More info: adsoftheworld.com (h/t: designtaxi, adeevee)
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What do you think ?
CarlaBultena-Rademaker 10 years ago
Loud and clear i thought... Humans don't realise with there unhealthy habbits do to nature and at the end to there selfs...
no. 10 years ago
Exactly what i was thinking. In the future not long from now that whole forest you cut down is really harming the enviroment!!!
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VicBotha 10 years ago
Pretty hectic images, but a bit boring. all things happening from the left side of image and the photoshopped branch stands out so much.
RayleighNguyễn 10 years ago
Well, it's a collection of print ads, not a gallery. There's no need for variability when the pictures are supposed to go alone anyway.
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TonyaHarris 10 years ago
The comments below are a testament to the ignorance of the world. Rather than see a message you chose to critique the penmanship .
PrakharSrivastava 10 years ago
A bit repetitive, not that creative... The shock value got reduced with each subsequent pic...
orenji 10 years ago
Not all of these shown go into the same publication. One version will go into different publications - it is the same campaign, people...
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VokićNikola 10 years ago
It is great, it sends important message but some people are just too stupid to realise it
CarlaBultena-Rademaker 10 years ago
Loud and clear i thought... Humans don't realise with there unhealthy habbits do to nature and at the end to there selfs...
no. 10 years ago
Exactly what i was thinking. In the future not long from now that whole forest you cut down is really harming the enviroment!!!
Load More Replies... VicBotha 10 years ago
Pretty hectic images, but a bit boring. all things happening from the left side of image and the photoshopped branch stands out so much.
RayleighNguyễn 10 years ago
Well, it's a collection of print ads, not a gallery. There's no need for variability when the pictures are supposed to go alone anyway.
Load More Replies... TonyaHarris 10 years ago
The comments below are a testament to the ignorance of the world. Rather than see a message you chose to critique the penmanship .
PrakharSrivastava 10 years ago
A bit repetitive, not that creative... The shock value got reduced with each subsequent pic...
orenji 10 years ago
Not all of these shown go into the same publication. One version will go into different publications - it is the same campaign, people...
Load More Replies... VokićNikola 10 years ago
It is great, it sends important message but some people are just too stupid to realise it
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