Created by Paris-based agency TBWA, these ads for non-profit organization AIDES hope to unite the countries that are participating in the UEFA Euro 2016.
Doubling as a campaign against AIDS, the ads feature couples of different races and sexual identities. Posing nude, their bodies have been painted in the colors of country flags—representing the teams participating in the tournament.
Provocative and head-turning, the ads all come with the message “Make Love, Not War”.
More info: adeevee.com
Make love, not war
Make love, not war
Make love, not war
Make love, not war
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