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Adidas Ignores Student’s Commercial Made For Them, And Now It’s Going So Viral They Probably Regret It
This incredibly moving Adidas commercial created by 26-year-old student filmmaker, Eugen Merher, may well have won the Internet for 2017.
The 1m:40s commercial revolves around an elderly former German marathon runner. He’s spending a monotonous existence in a rather unlovely retirement home, until one day he finds his old battered Adidas trainers, and decides to relive his younger years by taking them for a run. The retirement home repeatedly try to quash his quests for freedom, but the end of the advert will see you stand up and cheer. Or cry. Or both.
Yet sadly, this ad is just a spec spot, and was ignored by Adidas’ communications department.
“We tried sending it to [Adidas’] communications department but they didn’t really react,” Eugen told The Huffington Post.
Anyway, we think Adidas made a mistake in doing so, and after watching the ad again, we’ve got something in our eye…
More info: eugen-merher.com | YouTube
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What do you think ?
Pugzy 8 years ago
Nice ad! (Maybe Adidas didn't make a mistake. They did ignore it but it's still going around the internet and people will hear and remember the name Adidas. So, maybe, they just let somebody else do their own job.)
Abin Thomas 8 years ago
Adidas didnt accept it because it lacked glamorous females and filthy rich celebrities.
Brigitte 8 years ago
Actually the men who play the lead and the one in the wheel chair are pretty known actors, at least in Germany. I don't know if that's the reason but I think Adidas didn't accept the video because its story is not original. 2013 a movie came out that had the exact story line, complete with the home for old people, the annoyed staff and the supportive fellow residents. It did pretty good in theaters. http://www.imdb.com/title/tt2320968/
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Ymme Cruijff 8 years ago
If the commercial would have been about an elderly former marathon runner who would have regained his strength with the help of his overworked but loving and supporting care workers, while being cheered on by his fellow residents, to the point where he was able to run around the retirement home, I would have liked it. And I believe Adidas would have liked it too. I don't think the messages needs such a dystopian depiction of a retirement home.
Matleena Korhonen 8 years ago
I agree. I didn't really get why the staff would try so hard to stop him, unless there's a reason... like dementia, in which case what comes after the video might not be so cheerful...
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Sherry Straus 8 years ago
Hmm not sure about this one, being locked in and not allowed out, staff looking as if they are mean, other seniors put in dangerous situations like watering a tv?. I can understand not wanting to use this. The main idea was good but too many negatives in my opinion.
Simon Gibson 8 years ago
Adidas are benefiting from free viral advertising selling more of their products, which is more profit, less advertising cost, huge win for them. They're laughing all the way to the bank.
Stille20 8 years ago
Why can't we enjoy the piece without getting all twisted that adias didn't want it. It's a great piece. They could have filmed with shoes from other companies, or being a student, as most film student do, keep it in your portfolio. Rejection is part of succeeding and for all we know, the film was sent to the wrong person.
Tammy Butler 8 years ago
Sadly, by NOT responding, the internet has given them all the free advertising they need! They aren't stupid.
Phillip Moderow 8 years ago
Because Adidas was non-responsive, it works as a negative for me. I WON'T be buying Adidas because they wouldn't even say, "Thanks, but no thanks."
Load More Replies...
Pugzy 8 years ago
Nice ad! (Maybe Adidas didn't make a mistake. They did ignore it but it's still going around the internet and people will hear and remember the name Adidas. So, maybe, they just let somebody else do their own job.)
Abin Thomas 8 years ago
Adidas didnt accept it because it lacked glamorous females and filthy rich celebrities.
Brigitte 8 years ago
Actually the men who play the lead and the one in the wheel chair are pretty known actors, at least in Germany. I don't know if that's the reason but I think Adidas didn't accept the video because its story is not original. 2013 a movie came out that had the exact story line, complete with the home for old people, the annoyed staff and the supportive fellow residents. It did pretty good in theaters. http://www.imdb.com/title/tt2320968/
Load More Replies... Ymme Cruijff 8 years ago
If the commercial would have been about an elderly former marathon runner who would have regained his strength with the help of his overworked but loving and supporting care workers, while being cheered on by his fellow residents, to the point where he was able to run around the retirement home, I would have liked it. And I believe Adidas would have liked it too. I don't think the messages needs such a dystopian depiction of a retirement home.
Matleena Korhonen 8 years ago
I agree. I didn't really get why the staff would try so hard to stop him, unless there's a reason... like dementia, in which case what comes after the video might not be so cheerful...
Load More Replies... Sherry Straus 8 years ago
Hmm not sure about this one, being locked in and not allowed out, staff looking as if they are mean, other seniors put in dangerous situations like watering a tv?. I can understand not wanting to use this. The main idea was good but too many negatives in my opinion.
Simon Gibson 8 years ago
Adidas are benefiting from free viral advertising selling more of their products, which is more profit, less advertising cost, huge win for them. They're laughing all the way to the bank.
Stille20 8 years ago
Why can't we enjoy the piece without getting all twisted that adias didn't want it. It's a great piece. They could have filmed with shoes from other companies, or being a student, as most film student do, keep it in your portfolio. Rejection is part of succeeding and for all we know, the film was sent to the wrong person.
Tammy Butler 8 years ago
Sadly, by NOT responding, the internet has given them all the free advertising they need! They aren't stupid.
Phillip Moderow 8 years ago
Because Adidas was non-responsive, it works as a negative for me. I WON'T be buying Adidas because they wouldn't even say, "Thanks, but no thanks."
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