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33+ Inappropriately Sexy Ads

Topic: Advertising, Featured, Funny, Latest Posts
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Sexuality has been employed in advertising since the beginning of advertising itself. Sexual appeals used in ads are of many types and consist of a variety of elements. They often are grounded in visual elements, such as attractive models, and may portray varying degrees of nudity and suggestiveness. Over the past two decades, the use of increasingly explicit sexual imagery in consumer-oriented print advertising has become almost commonplace.

Whether it’s good or bad – sexuality is considered one of the most powerful tools of marketing and particularly advertising. So when it comes to creating an advertisement and you don’t have too many clever ideas – always remember one general rule – sex sells.

However, a recent survey in the United Kingdom shows that about two thirds of women thought that advertisers had gone too far in using sex to sell product. Use of sexual imagery in advertising has been criticized on various grounds. Religious Conservatives often consider it obscene. Some feminists and masculists claim it reinforces sexism by objectifying the individual. Moreover, the unrealistic importance given to body image has been blamed for the poor self – esteem and unhappiness among ordinary people, particularly the youth.

On the other hand, there are many products closely related to sex, for example – condoms, lingerie, so there is probably nothing wrong with these companies using sexuality to promote their products.

Now let’s jump to the sexy ad collection, and after that – tell us what you think.

(sources: 1 | 2 | 3 | 4 )

Changes

Get Her Back (Fowin – Sexual efficiency ring)

Advertising Agency: McCann Worldgroup, Bangkok, Thailand

Sex Sells

Eye Boner

The idea behind this interesting ad was, that The Orange Apple retouching is exciting to the eye and gives a boner.

Advertising Agency: DDB Canada, Vancouver, Canada

Tight


Advertising Agency: The Classic Partnership Advertising, Dubai, UAE

Shoes

Advertising Agency: CLM BBDO, France

Sex survey

Advertising Agency: Publicis, Singapore

Really big…

Wide-Angle Lenses

Advertising Agency: Publicis India

Face Recognition

Advertising Agency: Euro RSCG Singapore

Axe effect

Advertising Agency: Lowe MENA, United Arab Emirates

Sexier Knees

Advertising Agency: McCann Worldgroup, Bangkok, Thailand

Heels

Advertising Agency: dentsuINDIO, Philippines

K-Lynn – 2nd skin underwear.

Advertising Agency: JWT, Dubai, UAE

Smoking Can Affect Your Sex Life

Humo – Let the Beast Go!

(sorry guys, but we had to pixelate it a bit)

Tan

Advertising Agency: TBWA\PARIS, France

Durex – Extra Large

Advertising Agency: The Jupiter Drawing Room, South Africa

Gel Manix Lubricant

Fries

Advertising Agency: Zig, Toronto, Canada

Wonderbra

Advertising Agency: Publicis Frankfurt, Germany

Carry On

Skirt

Advertising Agency: Duval Guillaume, Antwerp, Belgium

Donor

Vodka

Strawberry

Update: Part II of Sexy Advertisments is out!

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Author:   Date posted: May 21st, 2010
Tagged as: , , ,

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What do you think?

  • http://devilmgraphics.blog.com devil | m

    Wow! Very nice and well done ads. I like it. Thanks for sharing.

  • K B

    Oversized veggies and fruit = clever & funny
    Sculpted Strawberry = too graphic
    Eye boner, Too big, = not funny (perpetuates sexism)
    Face recognitions = underage girls = child porn = sick, esp. if you are a teacher or have a teen daughter of your own.
    Durex = very funny because its subtle
    Skirt = bad taste and glorifying prostitution which is a sad way to make a living esp if you know someone who had to do that to survive
    Donor = clever, for a good cause

  • http://www.farketmez.net farketmez

    woow! really very nice ads.

  • San

    Eye boner and the first one…. awesome

  • http://lucky-temple.com Magick

    I’d not call most of these “inappropriately” sexy given what they are selling (condoms, lubricants, etc.)

    But I cannot figure out what is supposed to be happening in those Fowin ads. I’m guessing the giant pieces of fruit represent secret lovers who are hiding?

  • Nocturnesthesia

    Humo, strawberry, and the “carry on” cigarettes were the only ones I found really distasteful. The “tightening gel” and donor thing, as well as the voyeur photos, were kind of pushing the limit… Everything else I thought was ok, hell, some of them (like the NY fries and second skin panties) I thought were brilliant. Eyeboner was funny but in a dumb, amateurish kind of way.

  • Iammanhearmeroar

    KB is obviously a woman, so disregard her comment.

  • Alice

    Just saying, knowing Bulgarian, the FLIRT Vodka ad says
    “Keeping the memories”

    :)

    Nice site, though!

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  • K

    to Iammanhearmeroar:
    umm really? how sexist can you be? I understand you’re probably a troll, but still. unnecessary.

    and the che ad, the smoking ad, and the tightening gel were the main ones I found really offensive. The Che ad, for promoting prostitution and extreme objectification of women solely for the pleasure of men. The smoking ad, for implying that a woman giving a man a blow job is taking “rubbish” into her mouth and for slut shaming. And the tightening gel, for stating that if a woman is not “tight”, ie essentially a virgin, she is worthless and needs to fix herself.
    The others, specifically the condom ads, the underwear ads, and the Playboy ad, were not “inappropriate” but were just sexual. Nothing offensive about that. As long as they don’t objectify women, there’s nothing wrong with them.

  • http://Levdesign.nl Avi Lev

    Endless joy… Thanks

  • Carine

    Magick: Yes, the giant fruits and vegetables are hiding — and they are things the women have been inserting into their vaginas. The ad is urging the men to win their women back with better sexual performance. And it’s been put in a funny way because the fruits and vegetables are in the position of secret lovers who are hiding when the husbands come home.

  • nat

    sex sells was for diesel

  • Garch

    K shut up and live a laugh at the jokes a little. People like you ruin all the fun.

  • ANIMAL SKELETONS

    I’d rather get cancer than meet somebody like Garch

  • http://www.asscakes.com lol

    Lol K get over yourself.

    You clearly have a very loose v*gina and need to be fixed

  • T

    K is allowed to have an opinion. Grow up.

    Some of these are funny. Some of them are not. I like the subtleties of the Durex ones, and the donor one quite a bit. For the products they’re selling I don’t feel most of these are over sexualized. If these were ads selling, oh, hamburgers… sure. But they’re selling condoms, lube. etc. I love seeing collections of great ads; some of these are wonderfully original. I’m actually not a fan of the giant vegetables one, mostly because the first thing I thought when I saw the guy hand was of a horror movie and a guy stalking in there to kill her and it instantly killed the impression. It’s a funny concept, it just didn’t strike me the right way at first and so the ad missed its mark.

  • http://www.learnthekoreanlanguage.net David

    All extremely effective.

    How would I get an ad like this onto my website?

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  • Oreomeg123

    ew.

  • Simon Toth 91

    I disagree. I think in the ad about face recognition the girls are over 21 (ok, just over, but over) and the ad with the skirt should be considered as a men’s dream, not the glorification of prostitution. jus an opinion though…

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  • Melody

    Very good ads!
    Though I don’t understand the Gel Manix one.

  • http://www.facebook.com/profile.php?id=100000291722572 Natalia Lyubenova

    Very good ads!

  • Mayur

    Call me at nightam virgin and sexy,my no is +919503010425

  • me

    I don’t see these ads offensive, except for a fact that it is accessible by everyone. They should study more on it’s proper placement. What’s offensive is the fact that little minds are starting to formulate question on those things that they are seeing. Also, these kinds of ads (if seen by young people) can create a negative thought to them. Again it all boils down on proper placement / location.

  • http://www.facebook.com/profile.php?id=1029445562 Eric C Vogel

    What passes as cute, clever, tongue in cheek, innuendos in sexually themed modern advertising really only amounts to nothing more than a bunch of school kids on the playground, curious, but unable to suppress nervous giggles while the topic is active. When will advertising present the consumer with something less juvenile? When can we expect an honest, mature, respectful, sexy approach towards this kind of branding?

  • Bob

    who saw the person behind the curtain in the face recognition one?