Objectification of women is a thing that exists even in a sandwich advertisement. That’s what the #WomenNotObjects project is all about. The video pairs some egregious examples of sexist advertising with sarcastic remarks from women exposed to them. From sandwiches to pick-up trucks to clothing – it’s as pervasive as to be everywhere.

The project video encourages discussion by using #WomenNotObjects hashtag. If you want to see more ladies fighting back, here’s a post on female scientists reacting to a sexist remark by a prominent male colleague. And here’s one about a project using hygiene pads to raise rape awareness.

More info: youtube.com (h/t: demilkedaplus)

See the entire video below: