“Liking isn’t helping” is the headline of a heart-wrenching ad campaign by Publicis Singapore created for Crisis Relief Singapore, a Christian disaster relief organization run by volunteers. Shocking real press images representing three catastrophes: flood, war and earthquake are composed together with thumbs-ups mimicking the Facebook “Like” button.
The idea is simple but daring – virtual things don’t count in real life and even a billion “Likes” on Facebook won’t help those facing crisis in their everyday lives. It might win you an iPod if you’re lucky but it won’t stop poverty, homelessness, economical and cultural collapse that are caused by wars and natural disasters. Therefore, the campaign calls for action with its tagline “Be a volunteer. Change a life”. [Read more...]
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