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Imagine: Minimalist Lego Cartoon Characters

German advertising agency Jung von Matt created a wonderful minimalist ad campaign for Lego which not only looks great but also forces us to ‘Imagine’. It’s great not just because of its aesthetics but because it delivers a strong message – LEGO will put your imagination to work. However, copyranter and have pointed out that the idea might be a rip-off of a fan-created Lego artwork that appeared earlier than this ad campaign.

Advertising Agency: Jung von Matt, Hamburg, Germany

Executive Creative Directors: Deneke von Weltzien | Creative Director: Karsten Ruddigkeit | Art Director: Reza Ramezani | Copywriters: Johannes Milhoffer, Corinna Ernst | Account Director: Marc-Olaf Duncker | Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger | Post Production / CGI: The Scope

South Park

The Simpsons

Asterix and Obelix

Donald Duck

Ernie and Bert

Lucky Luke and the Daltons

Ninja Turtles

The Smurfs

Stolen Idea?

According to copyranter and this image was made earlier than the ad campaign by Jung von Matt.

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What do you think?

  • Matthieu van den Bogaert via Facebook

    It’s better to copy a good idea than invent a bad one!

  • Aimee Weiss via Facebook

    If so, it’s clearly a rip off.

  •ée-Kotezki/100001068598903 Andrée Kotezki via Facebook

    LAST one should be smurfs instead of donald duck ;>

  • Eric BARBEAU

    The last one is not Donald Duck but The Smurfs. Cool idea anyway !

  • Bored Panda via Facebook

    just testing your imagination ^^ oops!

  • Mariangel Ruiz via Facebook

    The second Donald Duck pic is actually The Smurfs!

  • Aimee Weiss via Facebook

    It’s still not cool to rip someone off.

  • Anonymous

    Nice one!