Scottish graphic designer Reilly is making fashion fans a little uncomfortable with Fakenews, his latest project. He took haute couture names, from Gucci to Yeezy, and turned them into likenesses of the regular old brands we deal with every day. The logos are so convincing that one might be fooled into thinking Marc Jacobs was always a pizza shop.


Show Full Text

If you love high fashion, seeing your favourites houses reduced to less luxurious formatting might get under your skin. The ironic part? Reilly designs professional campaigns for Nike, Gucci, Belvedere Vodka, and other prestigious brands, and often has his work featured in trendy magazines, such as Vogue. That doesn't mean he can't poke a bit of fun at the industry that employs him.

Try to spot your favourite brand below, and see if you recognise it with its new look.

More info: Reilly

#1

Graphic-designer-recreates-popular-logos-reilly

Reilly Report

Sue Z Q 1 month ago

When you're searching for that certain smell.

#2

Graphic-designer-recreates-popular-logos-reilly

Reilly Report

Ok Ha-Neul 1 month ago

if only burger king was that expensive i would be broke as fuckkk

View more comments

#3

Graphic-designer-recreates-popular-logos-reilly

Reilly Report

#4

Graphic-designer-recreates-popular-logos-reilly

Reilly Report

Sue Z Q 1 month ago

I just love their glazed sandwiches.

#5

Graphic-designer-recreates-popular-logos-reilly

Reilly Report

Sue Z Q 1 month ago

When you have to outrun the purse snatcher.

View more comments

#6

Graphic-designer-recreates-popular-logos-reilly

Reilly Report

#7

Graphic-designer-recreates-popular-logos-reilly

Reilly Report

Bobby Beebe 1 month ago

Just Don't Do It

View more comments

#8

Graphic-designer-recreates-popular-logos-reilly

Reilly Report

Aleksandra Kozłowska 1 month ago

My favourite

#9

Graphic-designer-recreates-popular-logos-reilly

Reilly Report

Credo Hedrick 1 month ago

Add a comment...NOOOOOOOOOOOOOOOOOOOOOO

View More Replies...
View more comments

#10

Graphic-designer-recreates-popular-logos-reilly

Reilly Report

Bag Of Donuts 1 month ago

Beautiful!