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Coca Cola teamed up with award-winning ad agency Ogilvy & Mather China on a new “2nd Lives” campaign and created 16 red screw-on caps that transform the otherwise-useless left-over plastic bottle into something creative, fun and usable. This environmentally friendly campaign launched in Vietnam, where 40,000 free caps will be given away when purchasing the iconic soda drink.
These fun caps transform the used beverage bottles into a lamp, a paintbrush, a spray bottle, a pencil sharpener, a soap dispenser, and many other usable objects. Graham Fink, the chief creative officer of Ogilvy & Mather China, explains the idea behind the project: “We have created fun tools with Coke bottle tops, bringing small moments of happiness into people’s lives.“
With the creativity of this campaign and the good cause behind it, this could easily be one of Coca Cola’s best campaigns ever. Don’t forget to check out the video to see how all the different caps are used.
Source: coca-colacompany.com (h/t: adweek)
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What do you think ?
VanessaValentino 11 years ago
Hi, I'm interested to buy the bottle caps kit. Do you know where I can buy this? Is there a website? Thank you! Bye bye :)
MimHoffman 10 years ago
I emailed Coca-Cola. They said the bottles were intended only for a single use. SO I think this video is propaganda. Shame on Coca-Cola.
PaulSharp 10 years ago
Pffft. Load of rubbish. How many coke products does an average person consume vs how many gimmicky lids they'll genuinely use? If Coke was serious they'd voluntarily champion bottle bills and even take it further with a return to using refillable bottling systems and ditch single use. #GreenWash #CokeFail
MaryHelmreich 11 years ago
Great idea. How about packaging one free 2nd life cap with a bottle of Coca-Cola? 'd buy the paint brush. Mary Helmreich
VanessaValentino 11 years ago
Hi, I'm interested to buy the bottle caps kit. Do you know where I can buy this? Is there a website? Thank you! Bye bye :)
MimHoffman 10 years ago
I emailed Coca-Cola. They said the bottles were intended only for a single use. SO I think this video is propaganda. Shame on Coca-Cola.
PaulSharp 10 years ago
Pffft. Load of rubbish. How many coke products does an average person consume vs how many gimmicky lids they'll genuinely use? If Coke was serious they'd voluntarily champion bottle bills and even take it further with a return to using refillable bottling systems and ditch single use. #GreenWash #CokeFail
MaryHelmreich 11 years ago
Great idea. How about packaging one free 2nd life cap with a bottle of Coca-Cola? 'd buy the paint brush. Mary Helmreich
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