Eating at a restaurant isn’t about the sustenance. It’s about the experience. A good menu is a story, with its own narrative arc. Tension is built and released, emotions are evoked and questions are raised. Two Netherlanders have collaborated on a food project called MENU.
To create a visual exploration of this experience while keeping it personal, Robbie Postma (chef) and Robert Harrison (photographer), the creators of this project decided to use a very personal canvas. Robbie’s face. Reason given for this unique style of service is to capture the love and attention that goes into creating a good menu.
The project featured no single digital intervention.Every ingredient has been attached manually, no photoshop, handcrafted with every attention to detail. Just like in a good kitchen. What do you think? creative or just too creepy, leave your comments below.
More info: ausquerry.com
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