How This Perfect “Burger Drop” Shot Was Made Completely Without CGI
Ever seen a burger falling in slow motion, its ingredients uniformly suspended as they float through the air before coming to land on top of each other with almost supernatural perfection? Well, that’s known as a “burger drop”, and you can find them in virtually any burger chain commercial. Most of them are made using CGI because, well, it’s easier, but Miami-born Cuban photographer/director Steve Giralt decided to do things the hard way. Not only did he decide to make one without Computer Generated wizardry – he actually built an entire machine dedicated to executing the perfect burger drop.
The contraption is called the “Precision Arduino Timing Relay Imaging Controller”, but you can call him P.A.T.R.I.C. “It took about a month to build the original version,” Steve told Bored Panda. “I could only build in-between paid shooting jobs so it wasn’t a month straight.” And as you can see from the video below, while P.A.T.R.I.C took a little time to get things right, the end result couldn’t have been more sublime.
More info: Steve Giralt (h/t: designtaxi)
“For the intro sequence of the ingredients we probably did 10 takes to get it right,” Steve told Bored Panda
“The perfect landing shot was achieved on the 4th landing”
“As for the ketchup and mustard collision, we probably did about 20 takes to get that just right”
“Then the last shot was the beer landing and that probably took 10 or so takes”
“I wanted it to have some fun energy and not just feel placed”
“I would love for this project to inspire others to do amazing things like this,” said Steve
Watch a video of behind the scenes here:
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It's well done for a single man project, but also mediocre in this class of videography. For everyone who likes things like this, check "Marmelade Studio", some German guys who specialize in slow motion video.
Was is used in some commercial or this just his exercise? Very impresive.
I feel like after the time it takes to get all of the ingredients loaded to drop, the burger would be cold. I prefer my burgers hot off the grill idc if they are a little messy, its more fun to eat!
Well done man, just keep promoting fatty foods in sexy slow motion ways. Fantastic that there is an obesity epidemic. Just keep pushing.
It's well done for a single man project, but also mediocre in this class of videography. For everyone who likes things like this, check "Marmelade Studio", some German guys who specialize in slow motion video.
Was is used in some commercial or this just his exercise? Very impresive.
I feel like after the time it takes to get all of the ingredients loaded to drop, the burger would be cold. I prefer my burgers hot off the grill idc if they are a little messy, its more fun to eat!
Well done man, just keep promoting fatty foods in sexy slow motion ways. Fantastic that there is an obesity epidemic. Just keep pushing.
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