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Apart from creating connections, a large part of social media is about gaining validation. It’s why you will likely see a flood of “glow-up” posts on your timelines where people proudly showcase their caterpillar-to-butterfly transformations. 

But in recent years, the exact opposite trend has emerged: glow-downs. Instead, people are now showing how they’ve “declined” physically over the years. These people from TikTok took part and shared past photos from when they felt they were in their prime physical self.  

If you’re learning about glow-downs for the first time, scrolling through these photos may help you understand why they became such a hit.

#1

Older man smiling in a modern photo beside a younger version of himself in a black and white glow downs trend comparison.

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    #2

    Side-by-side photos of a young man showing a glow down transformation as part of the glow downs trend.

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    #3

    Side-by-side images showing a woman before and after a glow down, illustrating the People-Share-Glow-Downs-Trend.

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    The “glow-down” trend began in April 2020 when TikTok user Gabrielle McDonald issued a challenge. She admits to having physically peaked at 18 in high school, and she wanted others to share photos of when they were at their “hottest” and compare them to their current self.  

    Her video racked up more than 150,000 engagements and mixed reactions from commenters. Some felt the challenge fit them perfectly, while others didn’t appreciate the “negativity.”

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    #4

    Older man in sweater showing peace sign next to a black and white photo of his younger self for glow downs trend.

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    #5

    Side-by-side photos showing a woman before and after cancer treatment, illustrating the People Share Glow Downs trend.

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    #6

    Side-by-side photos showing a woman's glow down transformation highlighting the people share glow downs trend.

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    While McDonald’s challenge was likely out of curiosity and to defy the social media status quo, it quickly became viral. Many people, mostly women, shared past and present photos of themselves. 

    A lot of them were comparisons from when they were in their teens, while some were photos after giving birth and going through different stages of life. 

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    #7

    Young woman sharing her glow down transformation with before and after photos showing the people glow downs trend.

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    Side-by-side images showing a woman before and after, illustrating the people share glow downs trend about changing looks.

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    #9

    Side-by-side images showing a woman embracing the glow downs trend with a casual selfie and a wedding photo in a white dress.

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    On the surface, the glow-down challenge may signify a negative transformation. In fact, it is a way of showing the reality of daily life, without the makeup and filters. 

    Naturopathic physician Dr. Heidi Lescanec compares it to cooking videos with neatly prepped ingredients, hiding the chaos behind the scenes. 

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    “The truth? A truly delicious meal, like personal growth, emerges from the disarray: trial and error, adjustments, a pinch of salt here, a squeeze of lemon there, until you taste it and say, Wow, now that’s it,” she wrote.

    #10

    Side-by-side photos of a young woman sharing her experience with the glow downs trend at age 19.

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    #11

    Side-by-side images of a woman showing her glow down transformation with blonde hair in the glow downs trend.

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    #12

    Side-by-side photos showing a girl reflecting on her appearance as part of the glow downs trend shared by people.

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    Experts recognize that the glowing-up trend does more harm than good. But for social psychologist Dara Greenwood, media portrayals and Hollywood are to blame for glorifying unattainable beauty standards. 

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    “As long as A-list celebrities and social media influencers who attempt to critique the beauty myth don’t actually disengage from it themselves, young girls and women, and indeed boys and men, will not get the message,” Greenwood wrote

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    #13

    Side-by-side photos of a young woman showing a glow down trend transformation with text overlay on the left.

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    #14

    Young woman sharing her glow downs trend, showing a casual selfie and a glamorous wedding photo side by side.

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    Side-by-side images of a woman showing glow downs trend with casual and wedding day looks.

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    Now, we’d like to hear from you. What do you think about the glow-down trend? Does it help encourage people to be proud of their natural selves despite the “decline” with age? Or does it carry a negative message? Share your thoughts in the comments!

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    #16

    Woman reflecting on childhood photo with text overlay about glow downs, paired with an image of a historical doll named Caroline.

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    #17

    Side-by-side images of a woman showing a natural look and a glowing appearance, illustrating the glow downs trend.

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    #18

    Close-up of a woman giving birth and a pregnant woman in a hospital showing real-life glow downs trend moments.

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    #19

    Side-by-side photos highlighting the glow downs trend with a casual selfie and a styled photoshoot portrait.

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    #20

    Two women showing before and after photos for People Share Glow Downs trend with age and appearance changes.

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    #21

    Side-by-side photos showing a woman sharing her glow down with a casual selfie and a glowing wedding day portrait.

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    #22

    Side-by-side photos of a woman sharing her glow down, one casual and one in a wedding dress holding a bouquet indoors.

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    #23

    Two young women sharing their glow downs, one in a casual yellow outfit and the other posing confidently in striped pants.

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    #24

    Side-by-side photos showing people sharing glow downs trend with a casual selfie and a formal prom portrait.

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    #25

    Young woman shares a glow down trend with side-by-side photos from her teenage years and now.

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    #26

    Split image showing a young woman at 17 on the right and a current photo on the left sharing a glow downs trend.

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    #27

    Side-by-side images showing a woman reflecting on her glow down and a happy couple on their wedding day.

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    #28

    Side-by-side photos showing a person's glow down from their teenage years to a trendy, confident look today.

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    #29

    Side-by-side images of a woman showing a glow down trend with minimal and full makeup looks at different ages.

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    #30

    Young woman sharing her glow downs trend with side-by-side photos showing changes over time in natural light.

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    #31

    Two young women sharing glow downs trend with different hairstyles and expressions in indoor settings.

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    #32

    Side-by-side images showing a woman’s glow down over time illustrating the people share glow downs trend.

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    #33

    Side-by-side photos of a young woman showing a glow down, sharing her experience with the glow downs trend.

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    #34

    Side-by-side images of a woman sharing glow downs trend with casual and wedding dress looks.

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    #35

    Two women showing glow downs trend, one with blonde hair making a face, the other with black hair and makeup.

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    #36

    Side-by-side photos of a woman showing glow downs trend with brunette hair and blonde hair.

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    #37

    Woman sharing her glow down journey with pre-pregnancy look and fitness progress mirror selfie for people-share-glow-downs trend

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    #38

    Two images of young women sharing their glow downs, one making a peace sign and two smiling for a selfie indoors.

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    #39

    Young woman sharing her glow down experience with before and after photos, highlighting the glow down trend.

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    #40

    Close-up of a person reflecting on their glow down at age 14 and a full-body image in a library showcasing the glow downs trend.

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    #41

    Young woman sharing her glow downs trend with before and after photos showing natural and bright pink hair styles.

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    Young woman sharing her glow down transformation with before and after photos illustrating the glow downs trend.

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    #43

    Young woman sharing her glow down story, comparing her current look to her childhood photo with a horse and doll.

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    #44

    Young woman sharing glow downs trend with casual look in cap and headphones, and glamorous styled photo on the right side.

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    #45

    Two women sharing personal glow downs trend, reflecting on feeling less pretty compared to their younger selves at 17.

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    Side-by-side photos showing a young woman with braided red hair and another woman with straight red hair sharing glow downs trend.

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    Two young women sharing their personal glow downs, reflecting on changes in their appearance over time.

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    #48

    Side-by-side images of a woman showing a glow down with casual and wedding day looks, illustrating the glow down trend.

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    #49

    Young woman sharing glow downs trend with a casual selfie and a candid close-up holding a drink in natural light

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    #50

    Two young women showing natural and glamorous looks, illustrating the people share glow downs trend comparison.

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    #51

    Side-by-side photos showing a woman before and after a glow down with neon orange hair sharing her experience.

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    #52

    Young woman sharing her glow downs trend, applying makeup and dressed in a white embellished bridal gown outdoors.

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    #53

    Woman reflecting on her childhood photo with a doll, illustrating the people-share-glow-downs trend.

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    #54

    Split image showing a woman with minimal makeup at age 12 and the same woman with vibrant pink hair, highlighting glow downs trend.

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    Young man sharing his glow down transformation with side-by-side photos highlighting the glow downs trend.

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