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There are a lot of potential pet owners but some of them need a little bit of inspiration to adopt. Photographer Amol Jadhav and art director Pranav Bhide have created a powerful campaign for World For All Animal Care And Adoptions in Mumbai to spread awareness about their adoption event, and – most importantly – it was effective!
Using clever lighting and framing techniques, the creative duo made a series of optical illusion portraits that contain two images in one. The artists arranged their portrait subjects to create an animal shape in the negative space between them. Everything came together when they turned on a super bright backlight and placed gentle fill light in the front, perfect for the tagline “There’s always room for more. Adopt.”
People heard Amol’s and Pranav’s message – compared to last year, the attendance of the event boosted by 150%, and this lead to 42 adoptions.
More info: Behance | worldforall.co | amoljadhav.com (h/t: petapixel, dodo)
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What do you think ?
Koko Sempai 8 years ago
is this like a message that there is a missing dog shaped hole in ur life? Very creative! I LOVE IT!!! ( * ^ V ^ * )
Just a Purpler 8 years ago
What an impressive work of art! To me this is what art SHOULD be defined as... Makes you look twice at the skill and thought involved.
Martin Forbes 8 years ago
I really like how you see the animals first then the people just fill in afterwards. Creative and ingenious thought process just to create this in the first place.
英司 石田 5 years ago
Dog,Cat and Rabbit! https://co.pinterest.com/pin/324118504421988040/ https://www.pinterest.com/pin/47217496076315325/ https://www.pinterest.com/pin/406238828891073680/ Amazing picture! I’d like to publish these pictures for my book to have creative imagination. Please let us know if this is permitted to use this picture. It is difficult to recognize the real world definitely. Situation awareness is the key to solve the problem. I’d like to enlighten the people perception bios. Best regards, Hideshi Ishida
TheReader19 8 years ago
This is brilliant, absolutely love this. Would be wonderful if everybody in the world could adopt a pet and foster a child.
Erico Eiuba 8 years ago
Well, here is sth that is not easy to create. You're awesome dude. You did a great job. God Bless You!
Susann Campbell 8 years ago
They made a baby and now they are dreaming of the four leg siblings.
David Wahlman 8 years ago
I love these! Not only super creative, but beautiful photos too if you're looking at just the people.
Leah Martin 8 years ago
Then make it easier for genuine people to adopt maybe? I'm all for it, but it is so damn hard for some people to adopt, but so easy for others. So annoying.
Adrijana Radosevic 8 years ago
I get the oprical illusion... I don't get what do 2 people getting ready to f**k hard without a condom have to do with animal adoption.
Oskar Krajewski 8 years ago
Love the illusion! Been to Antelope canyon not long ago and that reminds me of it a lot!! Well done!!
Brenda Olano 8 years ago
Beautiful photos! ♥ ...but I feel so dumb, I couldn't find the hidden images :(
Master Markus 8 years ago
The outline of the light was in the shapes of a dog, cat, and rabbit, respectively.
Load More Replies... Koko Sempai 8 years ago
is this like a message that there is a missing dog shaped hole in ur life? Very creative! I LOVE IT!!! ( * ^ V ^ * )
Just a Purpler 8 years ago
What an impressive work of art! To me this is what art SHOULD be defined as... Makes you look twice at the skill and thought involved.
Martin Forbes 8 years ago
I really like how you see the animals first then the people just fill in afterwards. Creative and ingenious thought process just to create this in the first place.
英司 石田 5 years ago
Dog,Cat and Rabbit! https://co.pinterest.com/pin/324118504421988040/ https://www.pinterest.com/pin/47217496076315325/ https://www.pinterest.com/pin/406238828891073680/ Amazing picture! I’d like to publish these pictures for my book to have creative imagination. Please let us know if this is permitted to use this picture. It is difficult to recognize the real world definitely. Situation awareness is the key to solve the problem. I’d like to enlighten the people perception bios. Best regards, Hideshi Ishida
TheReader19 8 years ago
This is brilliant, absolutely love this. Would be wonderful if everybody in the world could adopt a pet and foster a child.
Erico Eiuba 8 years ago
Well, here is sth that is not easy to create. You're awesome dude. You did a great job. God Bless You!
Susann Campbell 8 years ago
They made a baby and now they are dreaming of the four leg siblings.
David Wahlman 8 years ago
I love these! Not only super creative, but beautiful photos too if you're looking at just the people.
Leah Martin 8 years ago
Then make it easier for genuine people to adopt maybe? I'm all for it, but it is so damn hard for some people to adopt, but so easy for others. So annoying.
Adrijana Radosevic 8 years ago
I get the oprical illusion... I don't get what do 2 people getting ready to f**k hard without a condom have to do with animal adoption.
Oskar Krajewski 8 years ago
Love the illusion! Been to Antelope canyon not long ago and that reminds me of it a lot!! Well done!!
Brenda Olano 8 years ago
Beautiful photos! ♥ ...but I feel so dumb, I couldn't find the hidden images :(
Master Markus 8 years ago
The outline of the light was in the shapes of a dog, cat, and rabbit, respectively.
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