This eye-opening experiment by Canon Australia shows what can happen when photographers approach a photo subject with an agenda. Six photographers were told six different stories about the man they were supposed to photograph, and these stories come across in their resulting shots.

The six different backgrounds given for the model, Michael – millionaire, ex-convict, psychic, alcoholic, lifesaver and fisherman – all led his photographers to produce radically different results. They even shot their photos in the same studio with the same props!

“A photograph is shaped more by the person behind the camera than what is in front of it,” Canon Australia wrote in their video. Along with this valuable lesson, never forget how much creative license you have when photographing a subject, no matter how simple it might be!

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Self-made Millionaire





Check out their video below: