If you have ever flipped through a magazine, watched a commercial or passed an ad poster in the subway you might have felt the pang of envy. The envy that comes from seeing gorgeous models and celebrities with ultra-smooth skin and perfect bodies. Well Bored Panda is here to tell you not to fall into the unrealistic wormhole that is the ad world.
Don’t feel too bad if you have been trapped by these advertising companies. They receive an enormous amount of help from their best friend, photoshop, which eliminates acne, lines, and fat. Well the fashion company Boohoo decided they would break from the old advertising model and are getting praised across the internet for their choice. The brand posted pictures of models proudly baring their stretch marks, with no photoshop tricks in sight. While they are not the first company to introduce a ‘real women’ style campaign, people enthusiastically shared their appreciation through re-posts and positive comments. Scroll down below to see the Boohoo models in all of their un-photoshopped glory!