Boohoo Posts Image Without Photoshopping Model’s “Imperfections” Out And The Internet Is Saying FINALLY
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If you have ever flipped through a magazine, watched a commercial, or passed an ad poster in the subway you might have felt a pang of envy. The envy that comes from seeing gorgeous photo models and celebrities with ultra-smooth skin and beautiful bodies. Well, Bored Panda is here to tell you not to fall into the unrealistic beauty standards’ wormhole that is the ad world.
Don’t feel too bad if you have been trapped by these advertising companies. They receive an enormous amount of help from their best friend, Photoshop, which eliminates acne, lines, and fat creating that perfect body image. Well, the fashion company Boohoo decided they would break from the old advertising model and are getting praised across the internet for their ad campaign choice. The brand posted pictures of models proudly baring showing their natural beauty, including stretch marks, with no photoshop tricks in sight. While they are not the first company to introduce a ‘real women’ style campaign targeting inclusivity, people enthusiastically shared their appreciation through re-posts and positive comments. Scroll down below to see the Boohoo models in all of their un-photoshopped glory!
A post by a Facebook user has gone viral, drawing attention to the brand Boohoo
Boohoo decided not to edit out the models natural stretch marks
You can still find pictures of the same model with her ‘imperfections’ photoshopped out
But it looks like Boohoo is sticking with the natural look, showing off marks on other models as well
Several other companies have already taken this path for their ad campaigns
CVS announced that they will no longer photoshop their beauty ads last year
People are excited about Boohoo joining the natural beauty wave
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If Boohoo is really looking for imperfect butts, I've got three times the stretch marks, plus flab, cellulite and sun damage. Hire me!
I dont think they hired them BECAUSE of the stretch mark's, All they did was stop Photoshoping them out...
No, they just wanted killer figures with a little bit of stretch marks. BIG DIFFERENCE.
Yeah, but as long as we fall for it, that's all that matters I guess. They had their free advertisement.
This comment is hidden. Click here to view.
I try to inform others about how stretch marks are prevented, after having read an article in 'Muscle and Fitness' in the 80s. The solution is very simple: Zinc. Its the mineral that promotes skin elasticity. I have mentioned this to several newly pregnant mothers, and they have told me that they did not gained any, once they began taking this mineral. Zinc really does work. Once you get them, you have them: prevention is the key.
1. This is wonderful 2. Am I just getting old.....or are others out there wondering who'd want to wear a jumper they have to pick out of their crack all damn day? 3. Get off my lawn!
1: yes it is 2: no you are not (I don't what that up my behind either) 3: you get off MY lawn you pesky little kid (oh God... Please send help I think im possessed by an old man)
*just picked one of your prize winning marigolds and stuck my tongue out at you*
Spilt my coffee when I read #3, still laughing :-)
*Got up from my rocking, grabbed my broom, waving arms frantically*
oooh, gotta look again...didn't see that... (0.0)
I wear panties that are made to be in my crack and are therefor comftable when they are in my crack, because the panties that are not made to be in your crack always end up there anyways and beacuse they are not supposed to be in your crack they are very uncomftable.
Thanks for the info
OH yeah, panties yes, but I don't want my lumpy bumpy butt sticking out for all the world to see, either, LOL
I LOVE that they encourage us to "be yourself" in a world that constantly encourages us to be someone else.
Yvonne is back! I always love your comments. Good to see you.
@Juana, Thank you for your kind words! a few people actually reached out to me on Facebook LOL
Well that's just the problem, they keep telling us to be ourselves but they push it in front of a photoshopped picture. There is still more photoshop than natural in media so it feels more like be yourself unless you have the option to be someone else then do that.
It's progress, at least. Change takes time.
Indeed - it's good to not be pushing these unrealistic (made by photoshop) versions of ourselves; for so many years we are fed the lie that women don't have stretch marks, don't have moles and freckles, cellulite, etc. And of course they are going to show gorgeous women (re: another commenter) - thats' how they sell their products to women and the men who buy for women.
This comment is hidden. Click here to view.
They do no such thing. All of those women are drop dead gorgeous. They are not any more representative of “being yourself” than a Victoria’s Secret model. In fact this is more harmful than the images of perfect VS models. At least they were never pretending to be “flawed.” Now there is no wiggle room. There’s perfection and there’s this new version of “flawed” that isn’t reality for 90% of women.
If Boohoo is really looking for imperfect butts, I've got three times the stretch marks, plus flab, cellulite and sun damage. Hire me!
I dont think they hired them BECAUSE of the stretch mark's, All they did was stop Photoshoping them out...
No, they just wanted killer figures with a little bit of stretch marks. BIG DIFFERENCE.
Yeah, but as long as we fall for it, that's all that matters I guess. They had their free advertisement.
This comment is hidden. Click here to view.
I try to inform others about how stretch marks are prevented, after having read an article in 'Muscle and Fitness' in the 80s. The solution is very simple: Zinc. Its the mineral that promotes skin elasticity. I have mentioned this to several newly pregnant mothers, and they have told me that they did not gained any, once they began taking this mineral. Zinc really does work. Once you get them, you have them: prevention is the key.
1. This is wonderful 2. Am I just getting old.....or are others out there wondering who'd want to wear a jumper they have to pick out of their crack all damn day? 3. Get off my lawn!
1: yes it is 2: no you are not (I don't what that up my behind either) 3: you get off MY lawn you pesky little kid (oh God... Please send help I think im possessed by an old man)
*just picked one of your prize winning marigolds and stuck my tongue out at you*
Spilt my coffee when I read #3, still laughing :-)
*Got up from my rocking, grabbed my broom, waving arms frantically*
oooh, gotta look again...didn't see that... (0.0)
I wear panties that are made to be in my crack and are therefor comftable when they are in my crack, because the panties that are not made to be in your crack always end up there anyways and beacuse they are not supposed to be in your crack they are very uncomftable.
Thanks for the info
OH yeah, panties yes, but I don't want my lumpy bumpy butt sticking out for all the world to see, either, LOL
I LOVE that they encourage us to "be yourself" in a world that constantly encourages us to be someone else.
Yvonne is back! I always love your comments. Good to see you.
@Juana, Thank you for your kind words! a few people actually reached out to me on Facebook LOL
Well that's just the problem, they keep telling us to be ourselves but they push it in front of a photoshopped picture. There is still more photoshop than natural in media so it feels more like be yourself unless you have the option to be someone else then do that.
It's progress, at least. Change takes time.
Indeed - it's good to not be pushing these unrealistic (made by photoshop) versions of ourselves; for so many years we are fed the lie that women don't have stretch marks, don't have moles and freckles, cellulite, etc. And of course they are going to show gorgeous women (re: another commenter) - thats' how they sell their products to women and the men who buy for women.
This comment is hidden. Click here to view.
They do no such thing. All of those women are drop dead gorgeous. They are not any more representative of “being yourself” than a Victoria’s Secret model. In fact this is more harmful than the images of perfect VS models. At least they were never pretending to be “flawed.” Now there is no wiggle room. There’s perfection and there’s this new version of “flawed” that isn’t reality for 90% of women.