In the advertising world, it’s getting increasingly harder to get through to the customer, as the maze of ads has become just too overwhelming. Photographer Rene Mesman, working in collaboration with a hairstylist and Dutch postproduction specialists at Souverein Weesp, was hired to conduct a photoshoot for shampoo and conditioner commercials, and found a very creative angle to get people’s attention. The idea was to shoot luscious hairdos, created on different fowls — an owl, a crow, and a falcon. The final results of the “Coiffure le Bird” series are actually pretty impressive!
Each bird poses with a digitally drawn hairdo, matching his feather colors and general posture, and the combination gives a really hilarious yet impressive result. The birds cover the traditional blond-brunette-redhead palette, and prove that there still are ways to creatively promote such everyday products as shampoo. Which of the stylish fowls is your favorite?