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I’d like to share with you one of my recent projects – a series of promotional Furniture Illustrations for Marc Krusin, a London-based furniture designer, depicting his creations for Knoll and Desalto.

Influenced by comics and film noir I’ve decided to take a rather uncommon approach to furniture design illustration. The first image was crucial in setting the tone for the whole series. Placing the viewer behind the furniture and addition of some everyday objects brings a pinch of narrative and mystery to the scene. Lack of human presence (the smoker) further adds a “whodunnit” element to the story.

Successive images also feature various objects, which are placed in slightly disorganised fashion, seemingly abandoned, deepening viewer’s curiosity and possibly suggesting a crime scene (newspaper and phone receiver on the floor). The perspective in the images implies someone (the viewer) wondering around and surveying the apartment.

Although initially we’ve decided that the human presence will be suggested only by the scattered objects around the apartment, I couldn’t help but wonder about the smoker missing from the first image. I really wanted him to reappear in the last image closing the series, but Marc was strongly against any human figures in the scenes. I had to find a way to convince him. To achieve that I have extended the fourth illustration and included a barely visible silhouette of the smoker against the window, which also only appears as a scroll option on an Instagram post. Marc really liked this solution and thought it added an element of surprise and closure to the story.

The comic/noir poster wasn’t part of the commission. I’ve decided to include it as an extra. I thought it brings all the illustrations nicely together and it is an obvious culmination of the style chosen for this project.

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Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet.

 

The project recently won Gold Award and People’s Choice Award in the Creativepool Annual 2021 Illustration Category. The first image was also longlisted for the AOI World Illustration Awards 2021 in the Design Product & Packaging category.

More info: martinreznik.com

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Room at the Top (comic/poster)

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