The infamous Nike ad face Colin Kaepernick first gained public attention because of his decision to sit during the US national anthem, while the tradition dictates standing up. Though it soon came clear that his reason for sitting was much deeper than plain disrespect - Colin stated: "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football, and it would be selfish on my part to look the other way." Exactly because of this activism, he was chosen as the face for Nike ads. Some accepted it with praise, and some felt that it was a disgrace and ended up protesting and defacing Nike products. This is a perfect depiction of modern America - racism, manufactured outrage, a cult of celebrity, commercialization and petty vindictiveness.
However, these kind of situations are fertile ground for funny memes and Colin's ad is no exception. The "Just Do It" variations are each more hilarious than the last! Scroll through our list of Colin Kaepernick memes and see for yourself.