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I am a designer based in San Francisco. Creating logos is something I do for a living as a graphic designer, but lots of times, logos and brands are way too serious.

Because I look at logos all day, I thought, what if logos could stare back at me? I decided to add googly eyes to a bunch of famous logos as a way of having some fun with them. It took me one evening to produce all 36 of these images, but it was worth it since I found it very amusing. Every time I took a new logo, I didn't know what kind of face would look back at me if I added some eyes to it—however, the end result was always a nice discovery.

For example, with eyes, the Nike logo looks like a slug, the HBO logo is screaming, and Pinterest looks like some sort of disgruntled bird. In fact, adding eyes to any object instantly tricks our brain to start looking for a face, which brings these logos to life in a new and goofy way.

For this project in particular, I was inspired by the eye bombing movement where street artists were adding eyes to inanimate objects.

More info: irinablok.com | Instagram | twitter.com

#2

Starbucks

Starbucks

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#4

Nike

Nike

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What should their new motto be? 1. Run swooshie, run! 2. I’m just a slithrin’. 3. Fly like a Glider, into the future. 4. I see you running there. 5. Just keep swishing, Just keep swishing.

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#5

Amazon

Amazon

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Suddenly seems more friendly, with a slower pace; not ready to crush you in the cogs of a giant money eating machine overlord.

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#16

McDonalds

McDonalds

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What - there are two of them? — I suppose 1 google eye per arch would make it look like a frog with some mega golden eyebrows.

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#22

Discover

Discover

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

“DISC” = round, flat object. “VER” = to see (Spanish). — Translation: to see the round, flat object. Okay, I see it... now what?

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#23

IKEA

IKEA

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#28

Dole

Dole

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Let the sunshine, let the sun shine, the sun -un shine in.

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#29

Citi Bank

Citi Bank

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It would look so different if the (smaller) eyes were under the umbrella.

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#31

Tik Tok

Tik Tok

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khadejaabdallah avatar
Khadeja
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

THE ALL-SEEING EYES OF TIK TOK, BIG BROTHER KNOWS ALL. YOU CAN'T HIDE ANYTHING FROM CHINA, MORTAL FOOL-

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#33

CVS

CVS

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janet-burnett88 avatar
Wyndmere
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Worst lipstick application I’ve seen in months. Kind of a tie with the mega eyebrows I saw at a fast food counter last week.

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#35

Toyota

Toyota

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