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While it’s become so normal as to almost seem impossible to spot, the fact is that most images of celebrities or just folks on social media are, in fact, digitally altered. The result has been an unsustainable arms race that drives people and women in particular to explore plastic surgery and a whole host of beauty products, often with long-reaching mental health costs.

This page is dedicated to showcasing just how digital tools can alter people’s photos to fit conventional beauty standards. We reached out to the team behind it for comment and will update the article when they get back to us.

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Digital makeover by content creator showing before and after transformation.

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    Digital makeover showing a woman before and after a transformation, highlighting a glowing appearance and styled hair.

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    Digital makeover transformation showcasing a before-and-after glow-up by a content creator.

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    While many people have fully accepted the fact that magazines or just an average Instagram post will be altered in some ways, at scale this has created a plethora of mental health issues, particularly for young women. After all, the main way most of us see ourselves is in the mirror, which, importantly, does not really apply any filters.

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    Mass social media use, particularly among young people, has led to a growing dissatisfaction with how we look. Everyone wants to look like the people they see online, even when there is an implicit understanding that these images are often aggressively and even unrealistically altered.

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    Digital makeover with blonde hair transformed to dark hair, illustrating content creator's artistry in personal transformations.

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    Before and after digital makeover by content creator, showing enhanced makeup, hair, and dress color.

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    Digital makeover transformation by content creator, showing before and after images of a woman's enhanced appearance.

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    How we think about our bodies is very directly tied to our mental health. This sounds like common sense, but it tends to not be applied to many of the things we do day in and day out. The result is that if someone doesn’t like how they look, they are going to be stressed, depressed and just unhappy.

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    Before and after digital makeover by a content creator, showcasing dramatic beauty transformation.

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    Digital makeover transformation of a woman, showing before and after makeup application.

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    Before and after digital makeover by content creator, highlighting transformation in hairstyle and makeup.

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    Remember, liking or not liking how one looks, particularly at a young age, is often a matter of comparison. If you are constantly comparing yourself to your peers or, even worse, people with professionally digitally altered images online, you will often begin to hate the way you look. The knowledge that it “isn’t real” often isn’t enough.

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    Before and after digital makeover by content creator, showcasing striking hairstyle and makeup transformation.

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    Digital makeover showing before-and-after effect with foxy eye makeup and soft glam transformation.

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    Before and after digital makeover by content creator, featuring hairstyle and makeup transformation.

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    Unfortunately, this creates a vicious cycle where a person (often a young woman) is exposed to unrealistic images and bizarre opinions, causing them to develop body issues. This negatively impacts their mental health, making them more susceptible to further body issues. It’s important to emphasize that you often can’t just “escape” this problem by being healthier, as the end goal is not at all realistic.

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    Digital makeover showing a before-and-after transformation by a content creator.

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    Digital makeover transformation of a young woman, before and after styling, with brunette hair and makeup.

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    Digital makeover transformation showing a woman with purple hair changed to dark brown hair.

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    Even worse, this can lead to people taking pretty drastic measures, including dietary habits that are essentially eating disorders. Being fit is a good goal, but when you are comparing yourself to models and folks with personal trainer teams, it can feel “impossible” to look like that. However, that’s the point, the vast majority of people can’t look like that and the sort of lifestyle folks use to, say, be a model is often unsustainable and unhealthy.

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    Before and after digital makeover by content creator showcasing beauty transformation.

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    Digital makeovers transformation featuring a woman's glow-up with makeup and styling enhancements.

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    #18

    Digital makeover shows woman with subtle hairstyle changes, highlighting the power of small adjustments.

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    Digital makeover by content creator showing before and after transformation of a woman's hairstyle and makeup.

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    #20

    Before and after digital makeover by content creator, showcasing a natural to glam transformation.

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    Before and after digital makeover; content creator's transformation with styled hair and makeup.

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    Content creator's digital makeover: natural makeup, new haircut, and outfit enhancement for a refreshed appearance.

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    Before and after digital makeover showcasing a high-glow effect transformation by content creator.

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    Before and after digital makeover by content creator, showcasing a dramatic transformation in hairstyle and makeup.

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    Digital makeover transformation by content creator shows enhanced makeup and hairstyle.

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    Digital makeover by content creator showing transformation of a woman's appearance, with text emphasizing inner beauty.

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    Two side-by-side digital makeovers of a person, showing a transformation in hairstyle and makeup.

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    Digital makeover transformation showing before and after of a girl's appearance.

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    Before and after images showcasing a digital makeover, highlighting the transformative skills of a content creator.

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    Digital makeover transformation by content creator, showing a woman's before and after glow-up.

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