We have already featured some beautiful cut-away leaf art by Lorenzo Duran before, and now I came across a very similar ad campaign by Legas Delaney for Plant for the Planet. The aim of the social ad campaign was to show the tree leaves’ ability to absorb CO2 and helping us fight climate change. At first, I thought the creative idea of leaf-cutting was borrowed from Duran, however, after looking at the credits, I realized that the artist was actually working on this campaign.
As we mentioned before, Lorenzo Duran was originally inspired by the old paper-cutting techniques of Chinese and Japanese, and later decided to apply this unique art technique to leaves. The artist finds the perfect leaf and then washes, dries, molds, and gently cuts away at it until he makes his incredible cool art. It requires a lot of patience and it’s easy to lose days of work in an instant because fragile leaves can break right at the end.
Advertising Agency: Leagas Delaney, Hamburg, Germany | Executive Creative Director: Hermann Waterkamp | Creative Director: Michael Götz, Florian Schimmer | Art Directors: Felix Boeck, Robert Westphal | Copywriter: Heiko Franzgrote | Illustrator: Lorenzo Durán, Nadine Hoenow | Account manager: Heinke Kraack