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65 Clever Guerrilla Marketing Ideas By Store Owners Who Use Their Heads Instead Of Money
Marketing can be e-x-p-e-n-s-i-v-e... Luckily, there's always the guerrilla marketing alternative. For those who don't know, it's a marketing strategy that focuses on imagination, original ideas, and low or no expenses at all. So, how does it work? Basically, it takes consumers by surprise, by popping up at unexpected places, making a lasting impression. Dying to see what they look like? Check out this list of the coolest guerrilla advertisements compiled by Bored Panda!
Have you seen any eye-catching guerrilla advertisements yourselves lately? Add your pics to the list below and don't forget to vote!
This post may include affiliate links.
#1
Nice Skirt
Madeleine Rose 9 years ago
Not sure it really sells the TP, but get that employee into the nearest design school!
Thomas Morgan 7 years ago
If you need to trial a regional market or need to sell on a seasonal basis, you should use vacant or slack premises that are unused and help regenerate the city in the process. Thomas || massivit3d.com
RELATED:
#2
Walked Into My Local Grocery Store. Wasn't Dissapointed
#3
You Have To Be Creative Sometimes
#4
Found This At A Gas Station
Phoebe Williams-Hine 9 years ago
I'm a lesbian and a mum and it's amazing.
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Madeleine Rose 9 years ago
Superb! If only we had more and more ways to really drive this point home!
minerva15 7 years ago
Its combating the issue of condoms. Its asking the question: Would you rather buy cheap condoms, or buy expensive baby products and spend money on a child for the rest of your life?
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Saw This At Our Local Grocery Store
Nikol Křenková 9 years ago
now I feel bad for kidnaping whole banana family and tearing them apart thanks
Madeleine Rose 9 years ago
I totes would. Usually I simply rip the families apart. This could be my Good Citizen deed of the day!
#6
Sweet Dreams Are Made Of Cheese
Michel Guntern 9 years ago
Gouda, Jamaica, ooh I want some Feta. Bermuda, Bahama, come on pretty mama.... Key Largo, Manchego, baby why don't we go, Jamaica....
#7
Found This At My Local Supermarket
Tiny Dynamine 9 years ago
A joke's always better when you have to explain it!
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Marion Jansie 9 years ago
If it's perfect in the supermarket, it will be too ripe when you get home. Avocados are a******s like that.
Mark Daniel 6 years ago
This one is awesome. Best and effective marketing is when people can correlate your message with things they already like. That makes a lasting impact. You are remembered.
Harshal Shah 8 years ago
Lol, that moment tip was awesome. Thank you. You know, one can even post such images along with products on business portals like IndiaBizClub. Trust me. You will get very good response
Madeleine Rose 9 years ago
If only! :( I haven't found a decent avocado in the grocery store in at least 5 years. (25 years for an edible peach outside of a farmers market or roadside stand!)
#8
New Seasonal Item In The Produce Department At The Grocery Store
#9
I Found A Grumpy Friend In Whole Foods
#10
Education Is Important
Final score:
216points
#11
I Think My Local Target Is Trying To Tell Me Something
Madeleine Rose 9 years ago
Well done! Everything Target does lately seems to be right on point!
#12
Found This At A Local Whole Foods
Oscar Jeong 9 years ago
Say his name 'Heisenberg' before buying it. Then it will say 'You're Goddamn right.'
Crybabyartist 5 years ago
somehow I was thinking since the Br was in a box with a small 35, that they were somehow saying something about Bromine??
Satoshi Ketsuban 8 years ago
Bromine and bromine? That makes... more bromine. Bromine is bad in bread.
#13
My Local Asian Supermarket Sells Mega Meat
Sky 9 years ago
I don't want someone handling (sculpting) my food before I buy it!! hahahaha gald I'm a vegetarian right now!
Cassie Williams 9 years ago
At least the people handling meat generally wear gloves. I wish I could say the same for the many hands handling fresh product before it hits the table.
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#14
How To Advertise Potatoes
Zoe Ridley 9 years ago
the Martian is a film where a guy was stranded on Mars after a mission goes wrong. he grows potatoes in the soil and they keep him alive :)
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Ligia Enriquez 9 years ago
Haha great one ... It's too good I think I want to go to that store and buy them ????
Elizabeth Skidmore 9 years ago
Haha I thought it was because his face looks like a potato on the DVD cover ????????
#15
Our Local Harmon's Grocery In-store Advertising For Their Dragon Fruit
#16
I Think My Supermarket Is Trying To Seduce Me
Satoshi Ketsuban 8 years ago
I like tea... but I'm not sure if I like the other thing, because I'm twelve.
#17
What A Great Deal! Waitaminute...
Cassie Williams 9 years ago
I think chicken ovulation would be more accurate. XD
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Cassie Williams 9 years ago
Not sure why the downvotes. This is completely accurate. If they aren't fertilized, there's no chicken. I guess people think you should find humor in the inaccuracy.
Load More Replies... #18
My Local Grocery Store Is Feeling The Hype
Albino Squirrel 9 years ago
Things like that are at my local grocery store as well. At the moment, it's spelling the Coca Cola logo, with Coca Cola. It looks amazing.
#19
Invisibility Cloak For Sale
Alexandru Diaconescu 9 years ago
- Do you have invisibility cloaks? - We do, but we can't find them...
#20
Walking Through The Grocery Store, When...
Olivia Horner 9 years ago
And if you cut them up, you could put them on a pizza. Organic pepperoni. got that from Rosanna Pansino :)
#21
Found A Longcat At A Swedish Grocery Store
#22
You Can Pick Your Own Mushrooms At This Grocery Store
Satoshi Ketsuban 8 years ago
One of my moms grows Oyster mushrooms... they're awesome looking.
#23
Our Local Grocery Store's Chalk Artist Is Incredible. Here Is What He Did For Halloween
Zita-Ágota Farkas 9 years ago
Seems to be printed, but looks can be defying
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Aqsa Azam 2 years ago
This is the sort of obscure jobs I would love to do as a writer, not write another article on the top 10 beds for dogs.
Aqsa Azam 2 years ago
Like writing short stories for one of those short story dispensing machines
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Lindsay Ropiak 9 years ago
They're on the same hanging chalkboard thingy.
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#24
Someone At My Local Grocery Store Is Bored
Albino Squirrel 9 years ago
Or, ya know, it could be someone trying to play a prank. Maybe not the employees.
Tyler Bond 9 years ago
Nope, if you go to the source and look at the full size image the price tags are in the right spot.
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Honest Advertising At Local Grocery Store
Cassie Williams 9 years ago
My local store puts big yellow price labels on stuff they need to move quickly because dates are approaching. I would love if they put it in one place so I wouldn't miss yellow stickers! Also, love the honesty.
#26
Saw This At My Local Grocery Store, Teenage Meatant Ninja Turtle
#27
My Local Grocery Store Has An Incredible Bulk Section
#28
My Itchy, Red Eyes And Runny Nose Say "screw You Whole Foods!"
#30
Surprise Her
Satoshi Ketsuban 8 years ago
Or... they're being sexist and they want you to put her in the kitchen. Grrrr.
#31
In My Local Wine Store. It Lived Up To The Description
Rebecca Hartford 9 years ago
$14.00 for a bottle of wine is cheap...my husband and I have our favorite winery and it's about $26.00 a bottle there.
#32
The Candy Stand At My Local Trader Joes
Fayaita Limo 9 years ago
Wow, these chalk artists are amazing!!!! I can't even handle a circle ...
#33
Grocery Store Ad
Arkeen 9 years ago
The day is different according to countries : https://en.wikipedia.org/wiki/Mother%27s_Day#By_country_.28A.E2.80.93G.29
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Keeping People Safe For Hundreds Of Years
Final score:
66points
#35
How We Grocery Shop In Texas
Leen Pol 9 years ago
Have you been to ALL the grocery stores in Texas? ALL of them? AAAALLLLL of theeeem? :V
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#36
What Exactly Are You Suggesting, Target?
#37
Well Played Target, Well Played
Marco Andreas 9 years ago
If a link on the internet leads to a non-existing page on a website, you usually get a 404 Error messages. Saying something like "Error 404 this site doesn't exist". So rather than just have customers look at an empty shelf, they put the fake price 4.04 there to hint at the "not found" thing. :)
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#38
Spotted At Whole Foods
#39
My Local Grocery Store Is Awesome
#40
My Local Grocery Store Has 'like' Buttons For Products. It Shows You How Many Other People Pushed The Button
#41
Found At A Local Hardware Store
#42
All Supermarkets Should Do This
#43
Found This While Browsing My Local Hi-fi Store
#44
Ni!
Final score:
49points
Bobby jones 9 years ago
Then, you must cut down the mightiest tree in the forest... with... a herring!
#45
Stay Classy Tesco
#47
Found This Outside Our Local Pet Store
#48
My Local Supermarket Has Everything
gedwards1 9 years ago
I'm looking at my goldfish now. He's not singing, just miming along to the radio.
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Soak Up The Savings
#50
Local Supermarket Has No Chill
#51
Funny Sale Signs In Walmart
#53
Cider Cabinet At My Local Beer & Wine Store
Katinka Min 9 years ago
Wow, Allie Brosh! I wouldn't have expected her character to show up in an advertising campaign. (And she probably wouldn't be too happy about it either)
Katinka Min 9 years ago
It works, though. I am now going to check if Allie's got her second book out :-D
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#54
My Friend Saw Mr. Ron Swanson At Whole Foods The Other Day
#56
Star Wars Oranges
#58
They Can Hold Some Milk
Final score:
19points
#59
Big Black Letters
Final score:
15points
#60
Whole Foods Doesn't Know How To Meme
#61
Someone Found Their Creative Side At Michaels Craft Store
Final score:
12points
#63
"exotic Pumpkin" @ Walmart
Final score:
5points
#64
Maybe There Is One With Meatballs Somewhere?
Final score:
3points
Bexxxxx 4 years ago
What’s the difference between the c**k soup and the chicken soup right next to it?
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Add New Image
What do you think ?
Manisha Sukhyani 8 years ago
It's mind-boggling. You have to think out-of-the-blue if you want to produce something like this.
Kerly Luige 9 years ago
I don't know where exactly to should I post it to add tothe list, but saw this the other day :) : 2013-11-10...39f3a8.jpg 
Robert Hopper 9 years ago
Your using one of the biggest and greediest corporations in the world as an example for gorilla marketing?!? F*****g Walmart? Come on man!
Leon Buijs 9 years ago
Eh… You do understand that those greediest corporations are more likely to use guerrilla marketing, since it's cheap?
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Manisha Sukhyani 8 years ago
It's mind-boggling. You have to think out-of-the-blue if you want to produce something like this.
Kerly Luige 9 years ago
I don't know where exactly to should I post it to add tothe list, but saw this the other day :) : 2013-11-10...39f3a8.jpg
Robert Hopper 9 years ago
Your using one of the biggest and greediest corporations in the world as an example for gorilla marketing?!? F*****g Walmart? Come on man!
Leon Buijs 9 years ago
Eh… You do understand that those greediest corporations are more likely to use guerrilla marketing, since it's cheap?
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