"Put your imagination to work." That's the slogan of this subtly suggestive ad campaign currently featured in Humo, a satirical Belgian magazine. The adverts are promoting a series of erotic books, they're cleverly positioned so that, when paired, the images take on a whole new provocative meaning.


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The agency behind the idea is Mortierbrigade, a communications agency based in Brussels. The salacious stunt is well in theme with the playful comedy frequently found between the pages of Humo, which started in 1936 and now has a circulation of around 150k. The ad campaign is a great example of creative marketing, and it also demonstrates how a publication could potentially avoid censorship while still succeeding in getting its intended message across.

More info: Humo | Mortierbrigade (h/t: ufunk)

#1

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MortierBrigade Report

Cheesybeansy 9 months ago

makes it weird drinking milk too..

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#2

Ad Campaign

MortierBrigade Report

Crystllee 9 months ago

I like how he has a surprised look on his face. LoL

#3

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MortierBrigade Report

Jasmine Chen 9 months ago

heh heh

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#4

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MortierBrigade Report

Alexis 9 months ago

Damn Sting! Nice legs you've got there!! Roxanne secretly about you?

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#5

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MortierBrigade Report

Superluminal1 9 months ago

Creative seat warmer.

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#6

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MortierBrigade Report

Alexis 9 months ago

Honk honk

#7

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MortierBrigade Report

Luis Milian 9 months ago

all I can read is the "surprise" on her page. she sure will!

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#8

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MortierBrigade Report

Anak Shaleh 9 months ago

i never seen that kind of style

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#9

Ad Campaign

MortierBrigade Report

Alexis 9 months ago

Uh no!

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