"Put your imagination to work." That's the slogan of this subtly suggestive ad campaign currently featured in Humo, a satirical Belgian magazine. The adverts are promoting a series of erotic books, they're cleverly positioned so that, when paired, the images take on a whole new provocative meaning.
The agency behind the idea is Mortierbrigade, a communications agency based in Brussels. The salacious stunt is well in theme with the playful comedy frequently found between the pages of Humo, which started in 1936 and now has a circulation of around 150k. The ad campaign is a great example of creative marketing, and it also demonstrates how a publication could potentially avoid censorship while still succeeding in getting its intended message across.
More info: Humo | Mortierbrigade (h/t: ufunk)
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Censorship is a strong term. Is this actually about censorship or rather about clever, because noticable advertisment?
Nothing to do with censorship... it's an advertisement to get an erotic novel the next weeks when you buy the magazine. They just adapted their ad to match the normal ads and interviewphoto's in the magazine
Of course it's about censorship. If there was no censorship in any way at the magazine, they wouldn't have needed to come up with such a clever idea. The idea was only formed out of necessity, and the end product is well worth the effort. Of course the magazine is in on the idea, but my point still stands.
It's not about censorship. Clever beats explicit every time.
Misleading. This isn't a "bait and switch" so much as a magazine "on the same page" with what they think is a funny ad campaign.
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HUMO? more like Homo!
Go blow sheep.
Censorship is a strong term. Is this actually about censorship or rather about clever, because noticable advertisment?
Nothing to do with censorship... it's an advertisement to get an erotic novel the next weeks when you buy the magazine. They just adapted their ad to match the normal ads and interviewphoto's in the magazine
Of course it's about censorship. If there was no censorship in any way at the magazine, they wouldn't have needed to come up with such a clever idea. The idea was only formed out of necessity, and the end product is well worth the effort. Of course the magazine is in on the idea, but my point still stands.
It's not about censorship. Clever beats explicit every time.
Misleading. This isn't a "bait and switch" so much as a magazine "on the same page" with what they think is a funny ad campaign.
This comment is hidden. Click here to view.
HUMO? more like Homo!
Go blow sheep.