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Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories
Some people tend to turn a blind eye to animal suffering when it comes to buying leather goods. Ogilvy & Mather Advertising Bangkok and PETA Asia teamed up to change this attitude. They opened a fake pop-up shop in one of Bangkok’s most trendy shopping malls and put seemingly ordinary luxury leather goods on display. However, they had a terrifying secret inside.
The inside of the bags, shoes, wallets, and other items was the ultimate definition of gore. “Shoppers were shocked when they opened a bag or unzipped a jacket to reveal a beating heart or pulsating intestines,” PETA’s Ashley Fruno told Bored Panda. “This is a provocative way to confront consumers with the cruelty behind every exotics skin bag, belt, jacket or pair of shoes.”
More info: petaasia.com
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PETA Asia and Ogilvy created a fake pop-up shop in one of Bangkok’s most trendy shopping malls
Unsuspecting shoppers jumped back in horror, gasping for breath
Leather purses, jackets, and even gloves were filled with fake animal flesh and blood
“Every year, at least 440,000 pythons are caught in the jungles of Southeast Asia”
They’re cruelly decapitated
Sometimes they’re even skinned alive…
Just to become a trendy item…
“An average handbag requires the slaughter of not one, but four crocodiles”
Does this really have to be the price to pay for yet another bag?
Watch how shoppers reacted to these bloody accessories here:
Thank you, Ashley Fruno, for talking to Bored Panda about this much needed project!
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What do you think ?
Jacob Abraham 9 years ago
This is absurd and filled with half truths as a Floridian where Invasive pythons are invading the Everglades the use is good in leather good
Phillipe Knippel 9 years ago
The i guess USA should start at their environmental education. Guess its failed.
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Alec 9 years ago
I consider myself an animal lover, and I personally don't wear leather, but I think PETA crossed the line and then some here. In fact I suspect that the number of people who are going to be put off by their tactics is going to be larger than the number of those who change their minds as a result of this particular stunt by several orders of magnitude, and I'm fairly certain that most of those forwarding this link to everyone they know already consider themselves animal rights activists. In other words, what we have here is yet another instance of PETA preaching to the choir while annoying pretty much everyone else.
Jacob Abraham 9 years ago
This is absurd and filled with half truths as a Floridian where Invasive pythons are invading the Everglades the use is good in leather good
Phillipe Knippel 9 years ago
The i guess USA should start at their environmental education. Guess its failed.
Load More Replies... Alec 9 years ago
I consider myself an animal lover, and I personally don't wear leather, but I think PETA crossed the line and then some here. In fact I suspect that the number of people who are going to be put off by their tactics is going to be larger than the number of those who change their minds as a result of this particular stunt by several orders of magnitude, and I'm fairly certain that most of those forwarding this link to everyone they know already consider themselves animal rights activists. In other words, what we have here is yet another instance of PETA preaching to the choir while annoying pretty much everyone else.
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