Australian chemistry teacher James Kennedy has created a tongue-in-cheek set of images that take a fresh perspective on the public discussion about fresh and healthy foods vs. the genetically modified products and chemical pesticides being championed by companies like Monsanto. His posters take all-natural ingredients and products and break them down by their chemical composition, or their ingredients.
When we read the ingredient labels on the processed foods that we eat (or choose not to eat), there’s usually a long and worrisome list of chemical ingredients that we can’t identify. However, Kennedy’s series of images points out that our fear of some of these chemicals might be misplaced.
I want to erode the fear that many people have of chemicals, and demonstrate a chemical analysis showing that nature evolves compounds, mechanisms and structures far more complicated and unpredictable than anything we can produce in the lab, writes Kennedy, who personally avoids buying any sort of food with monosodium glutamate (MSG) or high-fructose corn syrup.
This poster series breaks down all the major nutritional value ingredients in popular natural and safe foods using E-numbers and IUPAC [International Union of Pure and Applied Chemistry] names instead of common names where they exist. Anthocyanins, for example, which are said to give blueberries their superfood status, are also known as E163, he explained.