If you work in advertising, you know what it's like when a bad client comes along. Thankfully, the staff of Coplex (formerly Ciplex) have been observing a variety of clients in their native habitats for some time now, and they've come up with a handy field guide on how to approach this temperamental species.


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The guide identifies 15 specimens most agencies have likely come across, but it doesn't stop at just telling you what you already know about them. Special 'care and feeding' instructions are provided, making it easier to tame these savage beasts the next time you happen upon them in the wild. It's worth noting that the word 'no' is a fairly effective command, if in doubt.

Consult the Field Guide to the Wonderful World of Clients for yourself below, and be prepared the next time Mr. I Need This done Yesterday walks through your door.

More info: Coplex (h/t: DigitalSynopsis)

#1

Type Of Client

ciplex Report

Max Schadenfreude 3 weeks ago

This is my boss. It took 10 years to finally make him realize that just because he thought it up, didn't mean I could create it in minutes.

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#2

Type Of Client

ciplex Report

Ildiko S. 3 weeks ago

OMG this is so my ex-boss, only she put it like this: "I know exactly what I want!" - and changed it every 5 minutes, making me do the same job 5 times. Then when I quit after one of those cases, I've been told that she communicates clearly, I have a problem.... Well, all righty.

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#3

Type Of Client

ciplex Report

Clinton Yew 3 weeks ago

this is usually not a problem if they willing to pay extra.

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#4

Type Of Client

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Celeste Spaniel 3 weeks ago

These clients are the worst! We're not machines, we need breaks too!

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#5

Type Of Client

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Max Schadenfreude 3 weeks ago

I have happily dumped clients who wanted dumb fonts and terrible color combos. To paraphrase my boss, "We put our company name on this product, we are not making shit for clowns."

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#6

Type Of Client

ciplex Report

Liam Wescott 2 weeks ago

If you give people an inch, some of them will want a mile. And they will expect that mile, sometimes without even asking for it.

#7

Type Of Client

ciplex Report

Max Schadenfreude 3 weeks ago

These clients will also wait till the last minute to pay.

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#8

Type Of Client

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Max Schadenfreude 3 weeks ago

I have literally broken keyboards for this kind of shit.

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#9

Type Of Client

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Michel M. Prins 2 weeks ago

And important, just in case: Always, and then I mean ALWAYS get timelines and deadlines black on white (like a mail, text, etc.). They can't lie their way out of something they have written themselves. Because some of them will try, so be careful.

#10

Type Of Client

ciplex Report

Max Schadenfreude 3 weeks ago

I had a client like this at my old job. After dozens of failed attempts to appease the client, I literally put their order in the back of a drawer and conveniently forgot they existed. Oddly no repercussions ever came from doing that.

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#11

Type Of Client

ciplex Report

Brandon Collinsworth 3 weeks ago

Also stick to the original quoted price unless the client agreed in writing to changes that could change the price. I am this client and there is nothing worse than being quoted a price and then the final price is more because of changes that I never agreed to or costs they didn't foresee.

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#12

Type Of Client

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Max Schadenfreude 3 weeks ago

These are my favorite clients and usually they are the happiest and most grateful clients when they see the final product.

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#13

Type Of Client

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Max Schadenfreude 3 weeks ago

When I worked in screen-printing. I had a client who actually thought we took all the hand-drawn ideas that she brought in, and we would just put them into a magic machine and her shirts would be produced right there on the spot.

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#14

Type Of Client

ciplex Report

Michel M. Prins 2 weeks ago

This is why I recommend artists / designers to show them some quick alternative iterations of said designs, to convince them. A lot of times it just better to show, in order to get them on your side, right away.

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#15

Type Of Client

ciplex Report

Max Schadenfreude 3 weeks ago

This one is always a loser because eventually someone above all these people comes in and tells you the whole thing has been cancelled.

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