It’s heartbreaking for a parent when their children don’t fit in. New Zealand native and hardcore dad Alistair Campbell decided to take the extra step to help his daughter, Charlotte, feel better about her cochlear implants by getting one tattooed on his head. The six-year-old girl suffers from extreme hearing loss, and received her first implant when she was four years old.

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“[I did it for] my love for her, really. Hey, my hair can grow back,” Campbell told the New Zealand Herald. When asked if the 45-minute procedure was painful,he said he felt “a little bit of pain but nothing I couldn’t handle.” Campbell has no other tattoos, and plans to grow out his hair again. He will shave it on special occasions, or upon Charlotte’s request.

Hearing loss runs in family. Mrs Campbell’s mother wore a hearing implant, and Campbell’s second son, Lewis, also wears hearing aids. A cochlear implant (CI) is a surgically implanted electronic device that provides a sense of sound to a person who is profoundly deaf or severely hard of hearing.

More info: Facebook (h/t: newzealandherald)

Alistair Campbell’s daughter Charlotte has two cochlear implants

Image credits: Anita-Alistair Campbell

Wife Anita Campbell has a cochlear implant and son Lewis also wears hearing aids

Image credits: Anita-Alistair Campbell

Dad Alistair was determined to support his daughter

Image credits: Anita-Alistair Campbell

When she was getting ready to get her second implant, he had one tattooed on his head

Image credits: Dean Purcell, NZ Herald

Image credits: Anita-Alistair Campbell

Alistair is not the only dad who did this, here’s one more dad who did the same