Maybelline has a new campaign face and for the first time ever it’s a guy!


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Named Manny Gutierrez, the 25-year-old is a so-called “beauty boy” that posts make-up tutorials to his millions of followers. “As a child, I would watch my mom get ready for work and just sit there for hours watching her transform,” he told Teen Vogue in 2016. “However, it wasn’t until much later on that I really started to dabble in makeup myself.” And we must say, he’s pretty good! With over 3 million followers on Instagram and 2 million subscribers on Youtube, no wonder this guy is the newest face of Maybelline!

More info: Youtube | Instagram (h/t)

Maybelline has a new campaign face and for the first time ever it’s a guy

Just look at those lashes!

Ladies and gentlemen, meet Manny Gutierrez

The 25-year-old is a so-called “beauty boy” that posts make-up tutorials to his millions of followers

“As a child, I would watch my mom get ready for work and just sit there for hours watching her transform,” Manny said

“However, it wasn’t until much later on that I really started to dabble in makeup myself”

And we must say, he’s pretty good!

No wonder he’s the new campaign face of Maybelline

You can see his campaign with Shayla Mitchell below