Why Evermaya Hired A Model With Down Syndrome To Be The Face Of Our Brand
As the President of a start-up Fashion and Lifestyle brand, every decision that I make today has a direct impact on the future of our company. Those decisions can often be magnified in a landscape as competitive as the fashion and home décor industries. So when I decided that we would hire Madeline Stuart, a young aspiring model with Down syndrome, I never realized that it would end up being the best decision I have made to date.
Here are a few of the reasons as to why I chose Madeline in particular to be the face of everMaya:
MADELINE STUART IS BEAUTIFUL
Let me be clear here – Madeline Stuart is not a “beautiful young woman with Down syndrome,” rather she is beautiful – full stop.
In every photo featuring Madeline, you see an expression of pure joy on her face. That joy is infectious, and you can’t help but walk away with a smile of your own as well.
MADELINE IS COMFORTABLE IN HER OWN SKIN
You need only follow Madeline’s daily updates on Instagram or Facebook to see that this is a young woman that is enjoying life to the fullest. She takes pride in who she is, and embraces the unique experiences that life is bringing her way. I know that I for one was never as comfortable in my own skin at 18 as Madeline so clearly is.
MADELINE HAS OVERCOME REAL OBSTACLES IN LIFE IN PURSUIT OF HER GOALS
Living with a heart condition and overweight, Madeline told her mom that she wanted to become a model in 2014. Instead of dismissing her request as the fantasies of a teenager, Madeline’s mom, Rosanne, hired a personal trainer. She has now lost nearly 50 (!) pounds and is fully realizing her dream with more yet to come.
Thank you Madeline Stuart for allowing us to be part of your journey, and we look forward to what our partnership holds going forward. We also thank Rosanne Stuart, who has been instrumental in Madeline realizing her dreams. ###
EVERMAYA COMPANY INFO
everMaya will be premiering their designs for the first time to industry buyers at the NY NOW trade show in NYC from August 15th-18th in booth 551. Our mission at everMaya is to take the tradition of making beautiful products by hand and blend them with modern style to create a limited number of one-of-a-kind pieces. everMaya’s Fashion and Home Collections introduce the colors, artisanship and culture of Guatemala to new markets. A portion of every sale is donated to Education for the Children, a registered 501(c) (3) non-profit which aims to help disadvantaged children in Guatemala to break the cycle of poverty through education and empowerment.
If you would like more information about the product line or retail distribution opportunities, please contact Damian Graybelle via email at damian(at)everMaya(dot)com
Images from everMaya’s photo shoot with Madeline are available upon request.
EVERMAYA SOCIAL MEDIA LINKS:
Official Website: www.evermaya.com
Facebook: https://www.facebook.com/shopevermaya
Twitter: https://twitter.com/shopevermaya
Instagram: https://instagram.com/shopevermaya
MADELINE STUART’S SOCIAL MEDIA LINKS:
Facebook: https://www.facebook.com/madelinesmodelling
Twitter: https://twitter.com/Madelinesmodel1
Instagram: https://instagram.com/madelinesmodelling_/
More info: evermaya.com
Madeline Stuart for everMaya
Madeline Stuart modelling the huipil bucket bag from evermaya.
2Kviews
Share on Facebook
What an inspiration! We are unique, and beauty has many faces, message well received! Madeline has the opportunity to be seen for who she really is, and I'm sure living out a lifelong dream. Evermaya has done something really special here, not only are these handmade pieces exquisite but taking a step to redefine beauty is simply priceless! #changingthefaceofbeauty
It is refreshing to see a company break away from the stereotypical ideas of beauty. Hopefully this is the beggining of a much needed trend in the fashion industry. Bravo everMaya
Madeline is a beautiful model and an inspiration too all young girls. Evermaya has many beautiful models and she is one of them.
What an amazing brand! It's so nice to see this original publicity, madelibe is beautiful and her story is inspiring so as EverMaya! Not only this publicity is amazing, it's also their products!! Well done Ever Maya
Evermaya and Madeline are two inspiring brands that fit perfectly together. Excited to see how these two brands shape the future.
What an amazing brand!!! They are thinking outside the box in every way, and that I'm sure is going to be their key to succeess. Madeline looks gorgeous with all the unique exquisite bags!! As a Guatemalan I'm incredibly proud to see this EverMaya grow every day! Keep on the great work!!!!
Me encanta evermaya! En mi pais ayudan mucho a un colegito con niños necesitados, me gusta como buscan ayudar a la sociedad y a las personas con necesidades diferentes! Ademas que las bolsas estan increibles :) definitivamente de mis marcas favoritas!!!
Me parece muy bien la forma en que evermaya se interesa en la inclusión social. Me encanto la publicidad con la bella modelo. Sus productos guatemaltecos son muy lindos, mezclan el folklore, la moda y el estilo. Me gusta que sea una empresa que no solo le interesa la compraventa de artículos, sino que también se interese en temas sociales y en los cuales tenemos que informarnos y apoyarlos más como sociedad.
Having a cousin with down syndrome, I know all to well the adversity Madeline has had to overcome to fulfill her dreams and like Madeline, my cousin has struggled to fulfill his dreams in a society that is not always accepting or understanding of those with special needs. I hope that this partnership will be an inspiration to those with special needs who have similar aspirations and I hope Evermaya will inspire other companies in the industry to follow suit !
LOVE this brand!! Madeline is so beautiful and she is an inspiration to all the girls in the world. Congratulations EVERMAYA, you are making an excelent job!
What an great company! More companies should be like EverMaya! They are unique and give back to the world. The products look amazing and Madeline is gorgeous!
Excellent ad campaign!!! Madeline looks gorgeous on the pictures. Way to go Evermaya.
What an inspiration! We are unique, and beauty has many faces, message well received! Madeline has the opportunity to be seen for who she really is, and I'm sure living out a lifelong dream. Evermaya has done something really special here, not only are these handmade pieces exquisite but taking a step to redefine beauty is simply priceless! #changingthefaceofbeauty
It is refreshing to see a company break away from the stereotypical ideas of beauty. Hopefully this is the beggining of a much needed trend in the fashion industry. Bravo everMaya
Madeline is a beautiful model and an inspiration too all young girls. Evermaya has many beautiful models and she is one of them.
What an amazing brand! It's so nice to see this original publicity, madelibe is beautiful and her story is inspiring so as EverMaya! Not only this publicity is amazing, it's also their products!! Well done Ever Maya
Evermaya and Madeline are two inspiring brands that fit perfectly together. Excited to see how these two brands shape the future.
What an amazing brand!!! They are thinking outside the box in every way, and that I'm sure is going to be their key to succeess. Madeline looks gorgeous with all the unique exquisite bags!! As a Guatemalan I'm incredibly proud to see this EverMaya grow every day! Keep on the great work!!!!
Me encanta evermaya! En mi pais ayudan mucho a un colegito con niños necesitados, me gusta como buscan ayudar a la sociedad y a las personas con necesidades diferentes! Ademas que las bolsas estan increibles :) definitivamente de mis marcas favoritas!!!
Me parece muy bien la forma en que evermaya se interesa en la inclusión social. Me encanto la publicidad con la bella modelo. Sus productos guatemaltecos son muy lindos, mezclan el folklore, la moda y el estilo. Me gusta que sea una empresa que no solo le interesa la compraventa de artículos, sino que también se interese en temas sociales y en los cuales tenemos que informarnos y apoyarlos más como sociedad.
Having a cousin with down syndrome, I know all to well the adversity Madeline has had to overcome to fulfill her dreams and like Madeline, my cousin has struggled to fulfill his dreams in a society that is not always accepting or understanding of those with special needs. I hope that this partnership will be an inspiration to those with special needs who have similar aspirations and I hope Evermaya will inspire other companies in the industry to follow suit !
LOVE this brand!! Madeline is so beautiful and she is an inspiration to all the girls in the world. Congratulations EVERMAYA, you are making an excelent job!
What an great company! More companies should be like EverMaya! They are unique and give back to the world. The products look amazing and Madeline is gorgeous!
Excellent ad campaign!!! Madeline looks gorgeous on the pictures. Way to go Evermaya.
22
13