In celebration of World Wish Day, global advertising agency gyro and its client, the Make-A-Wish Foundation, put people in giant pill bottles to raise awareness about Make-A-Wish Foundation’s “Hope is Medicine” efforts.

The goal of the event was to let people know that Make-A-Wish actually has more wishes available than kids to receive them. There is often a general misconception that wishes are only for children suffering from terminal illnesses. That’s not the case. The wishes are for any children with serious illnesses.

In fact, there is a significant amount of research that shows that hope accelerates recovery time. The aspirational people in the pill bottles signify what the kids can grow up to be when they have long, healthy lives.

Our goal for this campaign wasn’t to solicit donations, it was to raise awareness that there are plenty of wishes to be granted and to get more kids to sign up.

The event was held last Friday at Chicago’s Pioneer Court. An estimated 30,000 people passed through the area. We are looking forward to doing it again.

More info:

Hope is Medicine – Pill Bottles

Hope is Medicine – Astronaut

Hope is Medicine – Firefighter

Hope is Medicine – Princess

Hope is Medicine – Pill Bottles