We created a video and visuals to capture the joyous expression of Lenovo celebrating growth and opportunity.

The colorful visuals and bursting logo exclaim rejuvenation and rebirth of creativity. A variety of tricky-to-work-with materials, several cameras shooting at different speeds, and lots of patience went into creating this piece for Lenovo. We have chosen a traditional way, no CGI in this piece!

We shot the entire visual ident in camera with a Phantom on motion control. We used materials like ferrofluid, water balls, dry ice, colored powders, and paints mixed with oils (even milk). We then mixed these with unexpected textures like fur, plastics, and glass.

This creation out of tangible but wholly unexpected materials and extensive experimentation reflected Lenovo’s mantra of ‘different is better’.

 

More info: arsthanea.com