Many people are still unaware of how much damage plastic debris does to our seas and health. The photo evidence and stats are depressing, so how do you make a fun campaign out of it? A Slovenian NGO teamed up with an artist to create Bagfoot, a plastic bag monster. A living humanoid reminder of the countless bags we use each year.

The video below shows his transformation and subsequent rampage in the town market. Will he ever escape, become human again?

More info:

Man sealed in plastic bags develops a love for our plastic society

Bagfoot pranks onlookers

Taking a walk around the Market place

Are plastic bags really that terrible? Monster roars no!

Making of Bagfoot